The solo travel market is thriving, with a notable 24% sales increase.
- Just You has launched its 2025 brochure, introducing new tours in Europe and globally.
- The brochure includes trips to Albania and Austria and special anniversary tours.
- High demand persists for destinations like Italy, with increased interest in Japan and India.
- Brochure print volumes have doubled to meet agent demand, amid extensive regional departures.
The solo travel market is thriving strongly, as evidenced by Just You’s remarkable 24% growth in sales over the previous year. This notable increase underlines the growing appeal of solo travel, which has been continually capturing the interest of travellers seeking unique and personal experiences.
The unveiling of Just You’s 2025 brochure marks a significant event, with the document featuring both European and international departures extending to 2027. Among the highlights are newly introduced escorted tours to vibrant destinations such as Albania and Austria. Additionally, special tours to Italy and India have been included to celebrate the brand’s 25th anniversary, set to occur in October 2025.
There is a consistent high demand for traditional destinations like Italy, Croatia, and Spain, which continues unabated. However, there’s an emerging trend for solo adventurers desiring to explore more distant shores for extended periods, with Japan and India being particularly favoured.
In response to the increased demand, Just You has substantially increased the print run of their brochures, effectively doubling the number to ensure their distribution partners have ample supplies.
Moreover, Just You has energetically reintroduced regional departures across numerous popular tours, with plans to expand further to accommodate soaring interest.
The steady growth in solo travel demand underscores Just You’s strategic expansion and responsiveness to traveller interests.
