The travel industry sees significant growth in early January.
- Just Go Holidays reports a strong 28% growth in agency bookings.
- Increased demand is noted for UK and European destinations.
- Short-duration trips, especially five-day breaks, are highly popular.
- Trade investments and strategic initiatives propel the growth.
In the first two weeks of January, Just Go Holidays experienced a remarkable increase in bookings, marking a 28% rise through agency channels compared to the previous year. This underscores a notable shift in holiday preferences among travellers seeking both domestic and European experiences.
The demand for UK breaks has surged, with bookings rising by 23% year on year. European travel, however, is outpacing even this, with a significant 42% increase. This trend reflects a growing inclination towards regional travel, attributed to evolving traveller priorities and preferences.
Short breaks, particularly the five-day coach tours, are performing exceptionally well, with a 35% rise in bookings. These tours provide an attractive option for those looking to maximise their travel experiences in a limited period, offering a blend of leisure and exploration.
According to Claire Dutton, the trade sales manager, there has been a concerted effort to enhance brand awareness amongst trade partners. This has been achieved through various engagements such as social media platforms and participation in industry events. Joining trade initiatives like Tipto has further amplified their market presence.
The strategic focus on developing long-duration classic tours aims to increase booking value, thus enhancing agents’ earning potential. The blend of short and extended vacations provides a diversified portfolio to meet varying customer demands.
The strategic focus and investment in trade partnerships have significantly bolstered Just Go Holidays’ market position, driving impressive sales growth.
