Jules Verne has made significant promotions within its leadership team to enhance partnerships and sales efficiency. Laura Kelly and Richard Adams advance to newly established senior positions.
- Laura Kelly, after over 34 years with the company, now leads as head of partnerships.
- Richard Adams assumes the role of head of sales and marketing, reflecting a more integrated approach.
- These strategic roles aim to boost collaborative efforts and expand the company’s industry presence.
- The appointments signal Jules Verne’s commitment to adapting to market demands and evolving strategically.
Jules Verne announces the creation of two pivotal senior roles, marking a strategic shift aimed at amplifying its industry influence and operational efficacy. Laura Kelly, a stalwart with over 34 years at the company, steps into the role of head of partnerships, highlighting an intensified focus on collaborative efforts with trade entities such as tourist boards and airlines. Her tenure with the company underscores a deep-seated dedication to nurturing and expanding industry alliances, a move positioned as crucial at a time when partnerships are growing ever more essential in the travel sector.
Kelly’s promotion from her previous role as head of commercial reflects a strategic reorientation, designed to leverage burgeoning opportunities in the trade sector. Her responsibilities now include steering the development of Jules Verne’s new partnership programme, which is set to foster closer ties with both brand new and existing partners. This approach aims to broaden the company’s market reach, ensuring a sustained growth trajectory.
Meanwhile, Richard Adams, who joined Jules Verne as head of marketing in December 2023, now undertakes the expanded role of head of sales and marketing. This appointment epitomises the brand’s increasingly integrated sales and marketing strategy, intended to enhance operational harmony and efficacy across departments. Adams’ role will not only focus on his previous duties but will also encompass leadership of the sales team, advancing the company’s network of travel agent partnerships.
Adams has garnered recognition for orchestrating the company’s largest spring sale, an initiative widely supported within the trade circles including notable partners like Kuoni and Hays Travel. His ascendancy to the new role promises continued innovation and strategy alignment, key to maintaining Jules Verne’s competitive edge in the market.
Debbie O’Neill, managing director at Jules Verne, articulates the significance of these appointments, noting the strategic importance of evolving alongside market demands. She expressed enthusiasm for the contributions Kelly and Adams would bring in their elevated capacities, emphasising the imperative of adapting to both internal ambitions and broader industry shifts.
These leadership changes at Jules Verne underline a firm commitment to strategic growth and enhanced market presence.
