JPMorganChase has unveiled plans to expand its UK consumer offering with the launch of J.P. Morgan Personal Investing in November 2025. The new retail wealth management and investment brand will replace the firm’s digital wealth manager, Nutmeg, and will be accessible both as a standalone service and through the Chase UK app. Alongside managed investments, pensions and ISAs, it will introduce a suite of new products and services, including digital financial planning tools, dedicated relationship managers and, in 2026, a new DIY investment platform.
J.P. Morgan Personal Investing will enable customers to benefit from over 150 years of expertise from one of the world’s largest investment firms, combined with the enhanced digital-first capabilities of a leading UK technology innovator.
“Consumers in the U.K. are world-leading in adopting digital financial services, and today is an important next step in the evolution of our offering in the U.K. market, leveraging J.P. Morgan expertise and heritage to provide consumers with exceptional investment products and services,” said Mark O’Donovan, CEO of International Consumer Banking at JPMorganChase. “J.P. Morgan Personal Investing will give retail customers in the U.K. the ability to bank with Chase and invest with J.P. Morgan.”
J.P. Morgan Personal Investing will incorporate all the existing Nutmeg products and services, and will add new features and services, including:
- Wealth Planner: In the coming weeks, all J.P. Morgan Personal Investing clients will have access to a new Wealth Planner feature, which gives them a view of their current total wealth, alongside tailored suggestions for how they could move closer to their goals. Clients will be able to use the digital guidance tool to explore the potential impact on their goals and finances before taking action, so they can customise their strategy to suit them and make decisions with greater confidence.
- Relationship managers: Available from November 2025, clients with over £250k invested with J.P. Morgan Personal Investing will have access to a dedicated relationship manager, aligned to their account to provide a personalised one-to-one experience and professional expertise. The introduction of relationship managers will complement the existing free financial guidance available to all clients and the paid-for restricted advice service currently offered.
- A full DIY investment platform: Complementing the existing range of managed portfolios, which includes Smart Alpha portfolios powered by J.P. Morgan Asset Management, J.P. Morgan Personal Investing will launch a full DIY investment platform in 2026, offering investors the ability to buy and sell their own shares, bonds, funds and other asset classes.
Since it launched in 2012, Nutmeg has become one of the most successful digital challengers in the British wealth management market, a position it has further extended since acquisition by JPMorganChase in 2021. The company has more than doubled its assets under management, from £3.5bn at the point of acquisition to over £8.5bn, and now manages investments on behalf of over 265,000 investors, up from 140,000 at acquisition.
“Nutmeg was founded with the ambitious aim to democratise the world of investing and wealth management and empower generations of investors to achieve their financial goals. Under the ownership of J.P. Morgan, the company has experienced significant growth and clients have benefitted from extensive investment in our products and services,” said O’Donovan.
“As J.P. Morgan Personal Investing, we want to provide consumers with a broader wealth management and investment offering. By providing access to one of the world’s most respected investment houses, an expanded team of financial planning and investment experts and an intuitive digital experience from a tech innovator.”
The Nutmeg brand will be retired from November 2025 and customers will see their Nutmeg app and website dashboard transition to the new J.P. Morgan Personal Investing brand. Customers who bank with Chase U.K. will continue to enjoy access to their investments alongside their current account, credit card spending and savings pots.
