Jos Dewing introduces a new platform to enhance expedition cruise client acquisition.
- The ExplorEarth platform promises to refine lead generation for travel agents.
- By leveraging sustainable travel trends, the platform targets a diverse demographic.
- Mundy Cruising is among the first to embrace this forward-thinking initiative.
- Expansion is imminent, with plans for a launch in the US and Asia Pacific.
Jos Dewing, a former executive in the expedition cruise industry, has revealed his latest venture aimed at reshaping how travel agents discover and engage with clients seeking expedition cruises. This initiative, known as ExplorEarth, is positioned to enhance the business-to-consumer landscape by efficiently connecting providers with enthusiastic consumers eager for cruising adventures. This platform stands out by offering not merely clicks; it delivers qualified leads, thanks to its sophisticated lead-scoring tools.
Travel agents are required to invest £1,500 per year to gain access to these promising lead generation tools, with an additional cost per lead determined by an intricate scoring system. The platform’s initial rollout targets approximately 20 agencies and 12 operators, with Mundy Cruising already participating. Alex Loizou of Mundy Cruising expressed optimism, aligning the platform’s vision with the company’s aspirations to address the underrepresented expedition cruise sector in mainstream media.
The ExplorEarth team, composed of eight core members and a cadre of travel writers and experts, underpins this project with a strong technical foundation. Their strategy is geared towards expanding the platform’s reach beyond the United Kingdom. This is expected to include entries into the United States and Asia Pacific markets, thereby broadening the horizons for travel agents worldwide.
Mark Stratton, a distinguished travel and sustainability writer, highlighted the platform’s potential to cater to modern travellers seeking authentic and sustainable experiences. The unique appeal of ExplorEarth lies in its ability to connect potential clients with small-ship adventures and culturally enriching tours, ultimately appealing to a younger demographic eager to explore the world responsibly and innovatively.
Dewing’s vision addresses a gap in the market for a streamlined, effective service that attracts and nurtures the interest of a new wave of expedition and adventure seekers. He observed, “There are millions of prospective … adventure seekers that have not yet been engaged by the sector … from safari, nature/activity breaks, cultural touring to mainstream cruising.” This platform is poised to transcend traditional marketing challenges, ensuring that resources are allocated efficiently while maximising exposure to the target audience.
ExplorEarth appears set to revolutionise the expedition cruise sector by optimising client engagement through advanced lead generation.
