The renowned cashmere brand Johnstons of Elgin has inaugurated a striking new store in London’s Burlington Arcade.
- Located at 52-53 Burlington Arcade, the store features all categories of Johnstons’ offerings, from clothing to homewares.
- The meticulously designed three-floor space includes luxurious amenities like a private dressing room.
- Hand-crafted Scottish items prominently showcase British craftsmanship throughout the store.
- Officials from Johnstons and Burlington Arcade highlight the destination as a unique retail experience.
On 11 November, the esteemed Scottish cashmere brand, Johnstons of Elgin, marked a significant milestone by opening its latest store in the prestigious Burlington Arcade, located in Piccadilly, London. This new establishment is set to present a comprehensive array of their merchandise, spanning various categories including clothing, accessories, and homewares, making it a pivotal spot for shoppers seeking the finest in luxury goods.
The Burlington Arcade venue, specifically at 52-53 Burlington Arcade, is thoughtfully organised across three floors, with each level curated to enhance the shopping experience. The ground floor primarily features a wide range of accessories. The first floor offers exclusivity with a private dressing room designed for personalised customer service, enhancing the overall shopping ambience. Hand-crafted Scottish furniture, accessories, and ceramics are also displayed, further enriching the cultural and artisanal appeal of the store.
Oscar MacDonald, Johnstons of Elgin’s chief commercial officer, expressed his enthusiasm, stating that Burlington Arcade is a gem within Mayfair. He emphasised that it curates brands exemplifying British craftsmanship, reinforcing the Arcade’s reputation as a landmark for luxury cashmere. ‘For over a century, it has been the home of cashmere in London—the ultimate destination for the discerning customer seeking to discover the very best of our craft,’ he remarked.
In addition to the store’s offerings, Trupti Shah, the commercial director at Burlington Arcade, described the development as a venue offering a unique experience not only to the local clientele but also to international visitors. She highlighted that each floor is designed to provide a distinctive shopping journey, making it a celebrated destination in the heart of Mayfair for British-made excellence.
The new Johnstons of Elgin store exemplifies British craftsmanship, enriching London’s luxury retail scene.
