John Lewis has revitalised its historic Oxford Street flagship with a £6.5 million makeover, enhancing customer experience.
- A revamped beauty hall now features a 25% increase in space, accommodating 41 new shopping concepts.
- The store introduces a new fragrance hall with high-end counters for esteemed brands like Loewe.
- Jewellery moves to the first floor, now featuring piercing and welding services by Tish Lyon.
- New home department brands and a Waterstones bookshop offer fresh and diverse shopping experiences.
John Lewis has unveiled its newly refurbished Oxford Street flagship, having invested £6.5 million into transforming the iconic store. This investment marks a substantial enhancement in customer experience, aimed at rejuvenating the flagship’s appeal.
The beauty hall has undergone a significant transformation, now boasting a 25% increase in space. This expansion allows for 41 new counters and shop-in-shop concepts, offering patrons a wider array of choices. The department now features a collection of 175 beauty brands, including notable names like Clarins, Dior, Clinique, and Charlotte Tillbury. Emerging brands such as The Inkey List, Mac, Skin+Me, Nudestix, and The Ordinary have also found a home here, reflecting the store’s commitment to diversity in its offerings.
Additionally, John Lewis has introduced a dedicated fragrance hall, enhancing the store’s luxury shopping options. It includes dedicated counters for premium brands such as Loewe and Maison Francis Kurkdijan, providing customers with exclusive shopping experiences.
The jewellery department has been strategically relocated to the first floor, where it now houses 46 brands. Unique services have been introduced, including jewellery piercing and welding by Tish Lyon, further diversifying the store’s offerings.
In the home department, John Lewis has expanded its brand partnerships, introducing new collaborations with Ruggable and Made.com. Existing brands and room sets have also been elevated, offering customers a more engaging shopping environment. The store’s holistic upgrade is completed with the addition of a Waterstones bookshop, enhancing the literary appeal for visitors.
John Lewis executive director Peter Ruis expressed his enthusiasm for the transformation, stating, “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores.”
John Lewis’s substantial investment ensures its Oxford Street flagship remains a vibrant and attractive shopping destination.
