JD Sports is launching a festive competition as part of its ‘Family’ Christmas campaign, urging customers to celebrate diverse family bonds.
- Participation is straightforward: Customers are invited to use the JDSTATUS App to take family snaps at designated JD House photo booths.
- To enter the draw for a £1,000 JD gift card, participants must share their photos on social media using specific tags.
- The competition is running at select locations, including Metrocentre, Glasgow Braehead, and Manchester Arndale.
- The campaign is part of JD’s ongoing theme to highlight genuine family connections, both chosen and biological.
JD Sports has set forth an engaging opportunity for its customers during the festive season through its latest initiative. Emphasising authentic family connections, the company encourages individuals to acknowledge and cherish these bonds, whichever form they might take. The ‘Family’ Christmas campaign seeks to resonate with a broad audience by involving them in a photo competition underpinned by the essence of togetherness and authenticity.
Patrons are invited to participate by visiting special JD House photo booths installed in various store locations. Those interested must have access to the JDSTATUS App, which facilitates their entry into the competition. By capturing their unique familial moments within these booths and subsequently sharing these images on social media with the tags @Jdsports and #JDHOUSE, participants can vie for a chance to win a £1,000 JD gift card. This initiative not only fosters customer engagement but also strengthens community bonds during a season renowned for its familial focus.
The event schedule includes notable regional locations such as the Metrocentre from 30th November to 1st December, Glasgow Braehead from 7th to 8th December, and Manchester Arndale between 21st and 22nd December. This thoughtfully curated timetable allows a wide range of customers to participate, expanding the opportunity across key geographic areas.
Central to this campaign is a film entitled ‘JD: Family Portrait’, which serves as a core element of the brand’s messaging. This production features notable British figures from diverse fields including sports and culture, each showcasing their personal and familial narratives. The film underscores the message that family dynamics can be unique and deeply personal, thus reflecting JD Sports’ broader ethos.
Chris Waters, the Marketing Director for UK & EU at JD, reinforces this sentiment, illustrating the intent to honour both biological families and those we encounter throughout life. The brand positions itself as a leader in sports fashion and lifestyle, celebrating connections that resonate personally with their audience.
JD Sports’ campaign effectively brings to light diverse family connections, reinforcing the notion that the spirit of family transcends traditional definitions.
