Jamie Oliver is set to open a cookery school and cafe at John Lewis’s flagship store in Oxford Street, London.
- This initiative is part of John Lewis’s £800 million investment to modernise its stores over the next four years.
- The cookery school will have two classrooms and a 50-seat cafe, scheduled to open next March.
- John Lewis’s Oxford Street store recently underwent a £6.5 million renovation.
- Peter Ruis of John Lewis highlights the rejuvenated atmosphere and enhanced customer offerings in the store.
Jamie Oliver is collaborating with John Lewis to launch a new cookery school and cafe at their flagship store on Oxford Street in London. This venture is part of a substantial £800 million investment by John Lewis aimed at transforming their retail spaces over the coming years. The cookery school will be equipped with two state-of-the-art classrooms and will feature a cafe with 50 seats, all set to open to the public by March.
This project marks a significant step for John Lewis, which, despite having a Waitrose cookery school in West London, has never offered in-store lessons before. The initiative follows the recent unveiling of the Oxford Street store’s extensive refurbishment, which was achieved through a £6.5 million investment. The modernisation included updates across all floors, notably in the beauty hall, and the introduction of new home department brands.
John Lewis is using its prominent location on London’s bustling Oxford Street as a testing ground for innovative concepts that it plans to implement throughout its other stores in the next few years. Peter Ruis, John Lewis executive director, expressed his enthusiasm about the developments, noting that the revamped store aims to offer exceptional quality and service that customers associate with the brand. He stated, ‘The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores.’
This collaborative venture signifies a noteworthy advancement in John Lewis’s strategy to enhance customer experiences and innovate within their retail spaces.
