James Levelle, an adventure travel filmmaker, will speak at the Lata Expo in June 2024.
- Levelle’s documentary, Free-Ride, showcases his cashless and phone-free journey across South America.
- Simon Calder, a renowned travel expert, will moderate the event, featuring keynote speakers and panels.
- PromPeru will be the headline destination, offering a unique taste of Peru.
- The event will host international exhibitors and conclude with the Lata Achievement Awards.
The Latin American Travel Association has enlisted adventurer and filmmaker James Levelle as a speaker for its upcoming Lata Expo, taking place from June 24 to 26. This significant event will be located at The Beaumont Estate in Windsor, offering a new format as a residential conference. Levelle is best known for his daring documentary, Free-Ride, in which he hitchhiked over 3,700 miles throughout South America, entirely without cash, credit cards, or a mobile phone, showcasing his resilience and resourcefulness.
Simon Calder, a respected figure in the travel industry, will serve as the moderator. Calder is slated to introduce a series of keynote speakers and panels that will discuss various challenges and opportunities within the travel sector. This promises an engaging experience for attendees, highlighting developments and insights from across the industry.
PromPeru, the headline destination for the event, aims to provide a comprehensive introduction to Peru’s vibrant culture and offerings beyond the renowned attractions such as Machu Picchu. Attendees will be treated to a taste of Peru through unique coffee and refreshments, enhancing the immersive experience.
This year’s Lata Expo will attract a plethora of exhibitors, including tourism boards, tour operators, accommodation providers, and airline representatives, alongside pertinent travel trade and media from the UK and Europe. It is anticipated to become Europe’s largest B2B event focusing on Latin American travel.
Culminating the Expo will be the distinguished Lata Achievement Awards and a gala dinner, celebrated with Latin American entertainment. In addition, the event will lead into the second edition of the Lata Roadshow on July 1 to 3, designed to furnish agents with essential contacts, insights, and tools necessary for promoting the region.
The Lata Expo 2024 represents a significant convergence of industry experts and enthusiasts, fostering deeper engagement with Latin American tourism.
