ITV has unveiled a new tool aimed at aiding consumers in saving money when shopping online.
- The launch of ‘ITV Kerching’ marks ITV’s entry into affiliate marketing with a browser extension.
- Kerching automatically finds and applies discount codes from various online retailers for users.
- The extension is available via the ITVX website and app, utilising Kindred’s technology.
- ITV’s investment includes significant advertising in exchange for a stake in Kindred, the technology provider.
In an ambitious move, ITV has introduced ‘ITV Kerching’, a browser extension designed to streamline the process of discovering and utilising discount codes for online shopping. This initiative underscores ITV’s commitment to enhancing consumer finance solutions, facilitated by its new venture into affiliate marketing.
The tool operates by automatically searching for available discount codes once a user visits a retailer’s website. Upon finding applicable codes, it seamlessly applies them, aiming to make savings on purchases more accessible and straightforward for consumers. This functionality leverages technology developed by Kindred, which powers the Kerching extension.
An integral part of ITV Kerching’s deployment is its accessibility. The extension can be obtained through the ITVX website and mobile app, providing convenience for users seeking to optimise their digital shopping experience. This aligns with ITV’s research highlighting that a significant portion of its audience already engages with discount codes, with many expressing a demand for easier access to such resources.
To bolster the success of Kerching, ITV is implementing a comprehensive marketing strategy across multiple platforms. This includes promotions on ITV’s linear channels, streaming service ITVX, and extensive social media and email campaigns. This strategic push is designed to maximise visibility and coverage to ensure consumers are informed about the available benefits.
Further supporting this launch is a notable investment by ITV, committing up to £8.5 million in advertising slots in return for an equity share in Kindred. This partnership is described by Kindred COO Mike Gadd as a “strategic journey” aiming to revolutionise how consumers interact with shopping and entertainment, ensuring a seamless digital experience. ITV’s Commercial MD, Kelly Williams, highlights this as a ‘brilliant’ initiative that combines technological innovation with consumer finance awareness.
The introduction of ITV Kerching reflects a strategic effort to blend technological innovation with consumer-focused financial solutions, enhancing the digital shopping experience.
