Four years after the pandemic, the cruise industry is recovering, but the talent crisis persists, raising concerns about staffing challenges.
- The pandemic led to many high-skilled workers leaving the cruise industry, impacting its workforce dramatically.
- Despite a resurgence in sales, recruiting and retaining talent remains a pressing issue for ensuring future growth.
- Efforts to attract diverse talent and highlight career opportunities in the cruise industry are underway.
- Educational partnerships and apprenticeships are being used to bridge the talent gap and promote the industry to younger generations.
The cruise industry faced a significant challenge during the Covid-19 pandemic, forcing numerous high-skilled workers to seek employment in other sectors. As companies downsized, experienced staff were compelled to leave, causing a notable talent shortage. Although four years later, the industry has revitalised with record-breaking numbers, concerns about the talent gap remain pressing.
The industry’s resurgence is in part due to personnel who remained or returned after the pandemic, utilising their expertise to push the sector forward. During this year’s wave period, Unforgettable Croatia reported a 20% increase in sales revenue, and CLIA noted a 4% growth in membership figures for the first quarter of 2024, indicating a robust recovery.
Recruiting new talent has become crucial for the cruise industry’s success as it continues to expand capacity with larger vessels. According to CLIA Global, the workforce is expected to grow significantly, with more than 50 new ships anticipated between 2024 and 2028. However, recruitment in the UK remains challenging, with capped headcounts and low awareness of cruise careers among the youth.
Edwina Lonsdale of Mundy Cruising emphasises the need to promote the cruise industry as a viable career path early on. Through initiatives like The Compass Project, they aim to introduce students to the vast opportunities within the sector, encouraging a diverse and dynamic workforce.
The cruise industry is making strides in attracting diverse talent. CLIA Global’s data reveals that women constitute 57% of those employed in the maritime sector, with 50% in mid-level or higher positions. Apprenticeships and school leaver programmes are seen as pivotal to fostering diversity at all levels.
Industry leaders, such as James Cole from Panache Cruises, view the talent shortfall as an opportunity. With many professionals leaving the travel sector, new entrants bring diverse skill sets and fresh perspectives, particularly younger individuals at the start of their careers.
Education partnerships are thriving, exemplified by Silversea’s collaboration with Les Roches to offer a postgraduate diploma that equips students with industry insights. This programme is not only educational but also offers potential employment opportunities aboard a Silversea ship.
While initiatives to attract and retain new talent continue, experts like Danielle McGrath from MSC Cruises and representatives from P&O Cruises recognise the need for enhanced promotion of career opportunities within the industry. By working closely with educational institutions and governments, the industry aims to provide clearer pathways for entrants.
The pandemic caused a temporary setback in staffing, but many experienced individuals have since returned, indicating a recovering sector. This return of experienced staff has been instrumental in guiding apprentices and shaping the future workforce.
The cruise industry has rebounded post-pandemic, but its success hinges on addressing the ongoing talent gap effectively.
