Mimecast founder Peter Bauer leads a significant £1.8m funding round for Willo, a Scottish video interviewing startup.
- Founded in Glasgow, Willo enables organisations to conduct interviews without scheduling calls or meetings.
- The platform includes features for digital identity and background checks, serving clients like the NHS and Samsung.
- Peter Bauer, a co-founder of Mimecast, highlights Willo’s potential to simplify the hiring process and improve accessibility.
- Willo’s recent investment brings its total funding to £4.2m, marking a promising growth trajectory.
Mimecast founder Peter Bauer has spearheaded a substantial £1.8m investment for the Scotland-based video interviewing platform, Willo. This investment places emphasis on advancing the capabilities of Willo, which was founded in Glasgow in 2018. The platform serves as an innovative tool allowing organisations to interview potential candidates without necessitating scheduled calls or physical meetings.
Candidates can record themselves answering pre-set questions, which hiring firms can later evaluate at their convenience. Integrating digital checks for identity and backgrounds, Willo expands its functional use by providing these vital services. Its client base includes notable names such as the NHS, Prada, Samsung, and Hitachi, highlighting its broad applicability across various sectors.
Euan Cameron, the CEO and co-founder of Willo, expressed enthusiasm over the investment, stating that despite the challenging SaaS market, this funding represents a significant opportunity to innovate in the recruitment sector. He emphasized the company’s pioneering efforts to transform the traditional CV by leveraging new technologies.
Peter Bauer, who co-founded the well-regarded HR tech company Mimecast in 2003, expressed his anticipation in supporting Willo’s mission. He noted the platform’s ability to not only enhance the candidate interviewing experience but also to streamline management practices for hiring managers. The platform’s global reach aims to democratise job opportunities by ensuring accessibility and providing companies with better insights into candidate suitability.
The financial influx was further supported by contributions from 1818 Venture Capital and Mark Danby, the founder of Freeserve. With this latest funding round, Willo’s total investment has reached £4.2m, building on a prior seed round of £250,000 in 2020.
This round of investment signifies a pivotal moment for Willo, enabling further advancements in its video interviewing technology.
