Intrepid Travel has launched a sustainability handbook for travel agents to aid in communicating sustainable travel.
- The guide is provided as a free resource, featuring case studies and clear definitions to simplify sustainability concepts.
- Dr Susanne Etta highlights the gap in resources for travel agents on sustainable practices, aiming to empower client communication.
- Intrepid aims to inspire agents to incorporate sustainability in their skills and become advocates for change.
- The initiative stresses shared insights without competition, aiming to educate the industry on sustainability.
Intrepid Travel has taken a significant step towards sustainable travel by introducing a comprehensive handbook tailored for travel agents. This initiative is aimed at simplifying the concept of sustainability, making it more accessible and understandable for agents to relay to their clients. The handbook is available for free download, ensuring it reaches a broad audience within the industry.
Designed as a practical resource, the handbook includes a plethora of case studies, factual data, and straightforward definitions. Its goal is to facilitate a smoother, more informed conversation between travel agents and their clients about sustainable travel options. By demystifying these concepts, agents are better equipped to convey the significance and benefits of sustainable travel practices confidently.
Dr Susanne Etta, Intrepid’s global environmental impact manager, emphasizes the lack of existing resources available to travel agents that clearly explain sustainability in travel. She stated, “We created this handbook after hearing from travel agents that there’s a lack of resources available that break down what sustainable travel actually is and to empower them to then explain this to their customers.” This underscores a commitment to empowering agents to influence their client’s travel decisions positively.
The handbook is not merely a tool but a call to action for agents to add sustainability to their ensemble of skills. Intrepid Travel hopes to foster a cadre of agents who not only understand sustainable travel but can also advocate for change within the industry. By doing so, it posits agents as pivotal players in promoting environmentally conscious tourism.
In a move to emphasise collective rather than competitive advancement, Intrepid notes, “There’s no competitive advantage when it comes to sustainability.” This reinforces the idea that sustainability is a universal goal, requiring an industry-wide commitment rather than isolated efforts.
Intrepid Travel’s handbook marks a proactive stride in embedding sustainable practices within the travel industry.
