Intrepid Travel is offering an exciting opportunity for female travel agents to explore Morocco.
- The initiative aims to harness the increasing trend of women travelling solo.
- This unique fam trip will be led by adventurer and TV presenter Alice Morrison.
- A sales toolkit is also being developed to support agents in reaching solo female travellers.
- Morocco remains a top destination, having swiftly recovered from last year’s earthquake.
Intrepid Travel has announced an inspiring fam trip to Morocco exclusively for female travel agents. This initiative is part of a strategy to capitalise on the significant rise in female solo travellers, a market that constitutes nearly 70% of the company’s solo customers. Such demographic trends underscore the importance of catering to this growing segment of adventurous women.
The fam trip, scheduled for September, will offer 10 selected agents an immersive experience in Morocco’s High Atlas mountains. The tour will be guided by noted adventurer and TV presenter Alice Morrison, promising an enriching exploration of one of Intrepid’s most popular destinations. This journey is set to be both inspiring and educational, offering agents firsthand insight into the charm and resilience of Morocco.
Intrepid’s general manager for the UK and Ireland, Hazel McGuire, emphasised the trip’s value as a sales opportunity, given the burgeoning interest in women-only travel. To further support agents in tapping into this market, Intrepid is developing a sales toolkit designed to help them effectively engage with this demographic. McGuire invites agents to apply for this opportunity by sharing personal stories on overcoming comfort zones, indicating the kind of authenticity and passion they seek in participants.
The success of Intrepid’s Women’s Expeditions range, which has seen a 164% increase in bookings between 2022 and 2023, corroborates the potential of this initiative. The desire for unique travel experiences has been particularly pronounced post-Covid, as travellers look to seize the day and fulfil long-delayed aspirations. This trend is especially true among slightly older demographics, who now feel more inclined to explore and engage with the world in meaningful ways.
Zina Bencheikh, the company’s managing director for Europe, the Middle East, and Africa, highlighted Morocco’s swift recovery from last year’s earthquake, affirming the region’s readiness to welcome tourists once more. She noted that tourism is crucial for Morocco’s continued economic recovery, as it plays a pivotal role in restoring normalcy and prosperity to local communities. McGuire further stressed that the fam trip will demonstrate Morocco’s resilience and readiness to all visitors.
The Morocco fam trip by Intrepid Travel exemplifies the growing empowerment of female solo travellers and the vital role of tourism in destination recovery.
