Intrepid Travel adapts its offerings to cater to travellers aged up to 35, recognising a growing demand among early 30s travellers.
- The tour operator added 15 new trips to its small-group tours, specifically designed for Gen Z and millennials.
- These tours focus on providing active experiences and free time for personal exploration.
- Intrepid has observed a 64% increase in UK sales in January, driven by this expanded age range.
- UK general manager Hazel McGuire highlights the shift towards climate-conscious and authentic travel experiences among young people.
Intrepid Travel has expanded its youth tour offerings to include those up to the age of 35, responding to a notable demand from travellers in their early 30s. The company has strategically added 15 new trips specifically designed to appeal to both Gen Z and millennials, providing a wider range of options for this dynamic age group. These new tours include destinations such as South Korea, Iceland, and Morocco, all crafted to accommodate younger travellers’ preferences for active experiences and greater autonomy during their travel.
A significant trend has emerged, as more individuals in their early 30s express interest in youth-oriented tours. Intrepid has recorded a substantial 64% increase in UK sales this January compared to the previous year, thanks to the expanded age range for their tours. This development underlines the growing appetite for meaningful travel experiences that resonate with personal values and lifestyle choices.
Hazel McGuire, the UK general manager, articulates a shift in travel expectations, noting that “young people are no longer looking for large groups and party-filled nights but prefer climate-conscious, authentic experiences.” This change in travel preferences among the younger demographic is prompting a re-evaluation of traditional touring models, highlighting a preference for connections with local communities and sustainable tourism practices.
The collaboration with trade partners has proven instrumental in reaching this target audience. Intrepid hails the support of its trade partners as sales figures reach unprecedented levels in January. The proactive engagement with partners in the trade sector emphasizes the importance of these relationships in expanding the reach and visibility of Intrepid’s offerings.
Intrepid’s strategic expansion reflects a broader trend of evolving travel preferences among young adults, emphasising authenticity and sustainability.
