InteleTravel has unveiled ‘IntelePerks’, an innovative loyalty programme aimed at their network of over 18,000 agents across the UK and Ireland. The scheme promises to revolutionise incentives in the travel industry by offering a diverse range of rewards, setting a new standard for agent recognition.
Understanding IntelePerks
The newly introduced ‘IntelePerks’ programme is a pioneering initiative that seeks to incentivise InteleTravel’s agents through a comprehensive rewards system. This initiative is creatively structured to align with improving sales performance and engagement by allowing agents to accumulate points and redeem them for various luxurious rewards. These range from high-end electronics to all-inclusive travel experiences.
The programme is significant considering InteleTravel’s aim to drive behavioural changes among agents. The primary objective of ‘IntelePerks’ is not just to reward loyalty but also to encourage activities that enhance knowledge, elevate service quality, and ultimately boost sales and productivity within the organisation.
Rewards on Offer
‘IntelePerks’ offers an enticing variety of rewards that span over 1,000 products. These rewards include luxury items such as jewellery, electronic gadgets, and designer fashion from world-renowned brands like Louis Vuitton and Gucci. Additionally, the scheme covers experiential rewards including exclusive hotel stays, ocean cruises, and culinary tours.
The breadth of options available within the programme ensures that the rewards appeal to diverse interests, motivating agents to participate actively. Such extensive options aim to foster a competitive spirit among agents, allowing them to personalise their rewards according to their preferences and performance.
Mechanics of the Programme
The IntelePerks programme is designed to be user-friendly and adaptable to various agent activities.
Agents can earn points through several channels including completion of training modules, attendance at industry events, and engagement in surveys. These points can later be exchanged for chosen rewards, effectively turning professional engagement into tangible benefits.
This approach ensures that agents are constantly motivated to enhance their skills and knowledge, which in turn can lead to increased sales performance. The scheme therefore functions as both a personal incentive and a professional development tool.
Phased Implementation
InteleTravel plans to roll out the IntelePerks programme in a phased manner, aligning with advancements in their technological infrastructure. This strategic implementation is critical to ensure a seamless integration of the scheme with existing systems, minimising disruption while maximising impact.
The phased approach allows the company to make necessary adjustments based on initial feedback and observed outcomes, ensuring the programme evolves to meet the needs and expectations of its users. This provisional tactic demonstrates InteleTravel’s commitment to quality and adaptability in its operations.
Market Impact
The introduction of IntelePerks comes at a time when InteleTravel has experienced substantial sales growth, with a remarkable 42% increase reported in March compared to the previous year. This upward trend underscores the potential of the rewards programme to further amplify growth and market presence.
The scheme not only aims to improve sales figures but also positions InteleTravel as a forward-thinking leader in the travel industry, capable of adapting traditional loyalty concepts from airlines and hotels to suit their unique business model.
This alignment with contemporary consumer trends may set a precedent in the travel agency sector, encouraging other organisations to explore similar incentive models.
Leadership Insights
InteleTravel’s UK and Ireland managing director, Tricia Handley-Hughes, emphasised that IntelePerks is more than just a reward mechanism. According to her, it is a strategic tool for driving behavioural changes that lead to improved internal processes and enhanced partner relationships.
Handley-Hughes articulated how the programme is inspired by loyalty schemes from other sectors, such as airlines and hotels, highlighting its innovative application within the agency framework. This cross-industry inspiration not only provides fresh ideas but also reinforces the relevance of such schemes in the modern travel business landscape.
Future Prospects
As the phased implementation progresses, InteleTravel anticipates that IntelePerks will lead to continuous improvement in agent performance and client satisfaction.
The strategic advance of this programme reflects InteleTravel’s commitment to innovation and operational excellence, ensuring robust and mutually beneficial relationships with their agents and partners.
IntelePerks appears poised to transform the way travel agents engage with their clients and improve their professional development. By fostering a competitive yet rewarding environment, InteleTravel is setting new benchmarks in the travel industry, demonstrating a commitment to agent success and client satisfaction.
