InteleTravel has launched a new AI tool to help agents enhance their social media presence, aiming to attract more clients and increment bookings.
- The AI ‘Content Concierge’ is crafted to create captivating social media content, allowing agents to focus on core responsibilities while saving valuable time.
- Mike Putman, InteleTravel’s executive director, expects this tool to significantly boost engagement, transforming minimal followings to substantial client interaction.
- Enhanced features include a native app for seamless live bookings, and updated commission structures to maximise agents’ earnings.
- The new tool complements InteleTravel’s ongoing advancements, including partnerships with numerous suppliers across the UK and Ireland.
InteleTravel has boldly introduced an AI tool known as ‘Content Concierge’, designed to revolutionise the way travel agents engage with potential clients through social media. By automating content creation, this tool aims to free up agents’ time, allowing them to concentrate on essential tasks that require their expertise. The goal is clear: to not only simplify the process of reaching out to new customers but also to significantly increase the overall engagement rates for agents.
According to Mike Putman, the executive director, the AI tool could potentially elevate an agent’s social media presence drastically. He illustrates this by suggesting that posts, which would typically garner around ten impressions, could now receive up to ten thousand, dramatically broadening their audience. This increase in visibility is expected to transform agents’ abilities to recruit and maintain new clients, who might otherwise book directly with hotels or brands.
The company is also focusing on enhancing efficiency with a native app that permits agents to perform live bookings effortlessly, whether they are comfortably seated in a café or travelling by train. Furthermore, the app offers a comprehensive suite of functions, allowing agents to track their earnings through commissions and review their IntelePerks balance, thus providing a robust toolset for managing their operations on-the-go.
InteleTravel’s strategic advancements do not end with AI tools. Complementing these technological integrations is an improved commission level display system, an idea born from feedback at the previous year’s conference. This feature empowers agents by showing various suppliers’ commission rates for the same hotel, enabling informed decision-making to maximise their earnings. Such updates are supported by an expanding network of over 100 suppliers in the UK and Ireland, ensuring a wide range of options for agents and their clients.
InteleTravel’s commitment to enhancing agent capabilities is further evidenced by their plans to integrate additional services into their booking engine in the coming year. These additions include a ground transportation provider and a new ticket supplier. The increase in supplier partnerships underscores the company’s aspirations to be a leading Atol holder, providing a comprehensive and competitive service to its widespread network of agents.
InteleTravel’s innovative tools and enhancements aim to set new standards in the travel industry, empowering agents with superior capabilities to succeed in the digital age.
