Smyths Toys has introduced its much-anticipated Winter 2024 catalogue, crafted with HUB.
- HUB, an integrated agency, executed the creative brief encompassing diverse tasks.
- Key deliverables included full-page creatives and lifestyle photography for Smyths Toys.
- The project employed 13 child models in eight set-ups, highlighting ‘Hero Products’.
- Videos tailored for online listings and TV ads were produced within ten weeks.
Smyths Toys collaborated with the agency to unveil its Winter 2024 catalogue, a major event for the toy industry. The partnership with HUB, selected for their expertise and in-house capabilities, marked a significant milestone. Smyths Toys placed its trust in HUB’s vision, acknowledging the importance of delivering high-quality visual content to captivate its audience.
The crux of this creative endeavour centred on full-page creative execution and lifestyle photography. HUB, leveraging its art direction prowess, meticulously planned and delivered imagery and videos that brought to life the essence of Smyths Toys’ ‘Hero Products’ such as Real FX Disney Stitch and Ziggy the Robo Dog. The task was completed with precision and attention to detail, reflecting HUB’s reputation in retail catalogue production.
The photographic shoot involved 13 young models across eight carefully curated setups, ensuring the portrayal of each toy was both engaging and authentic. This undertaking was successfully storyboarded, shot, and edited within ten weeks. Such efficiency in execution not only underscored HUB’s capability but also highlighted the timeliness importance in marketing campaigns.
Notably, Helen Hudson, who spearheads HUB, expressed her enthusiasm about the project. Her insights underscore HUB’s pride in the imagery and videos produced, stating that the ‘Hero Toys’ from Smyths seamlessly aligned with visuals from global brands like Barbie and LEGO. These efforts ensured that Smyths Toys’ products stood out, providing the ‘WOW’ factor necessary for retail success.
Alongside the printed catalogue, HUB also handled the creation of product videos for online use and television advertising across central Europe. This added layer of multi-platform integration reflects modern marketing practices, ensuring brand messages reach diverse audiences through varied media channels.
The collaboration between Smyths Toys and HUB effectively showcased high-quality creative content, setting a standard for future catalogue productions.
