The hybrid trade show Pure London x JATC recently took place, drawing a myriad of brands and buyers to Olympia London.
This event marked its second edition, demonstrating its increasing relevance in the fashion trade sector.
Exhibition Highlights
The recent hybrid trade show, Pure London x JATC, held from 14-16 July, showcased over 160 brands. This event was a melting pot of diverse labels, including newcomers like the UK fitnesswear brand CSix and Barcelona-based streetwear label Becca & Cole. The participation of such a varied range of brands indicates the Growing Importance of this event in the fashion industry.
Visitor Dynamics
The event witnessed a fluctuating visitor turnout, with Monday being notably busier than Sunday. This variance in attendance was attributed to external events like the Wimbledon men’s final and the Euros final. Despite this, exhibitors reported a steady flow of buyers, affirming the event’s reputation as a valuable networking platform for industry players.
Vipin Bansal, who travelled all the way from Punjab, India, to debut his brand Stryte, specialised in hemp clothing, noted the productive interactions with UK and Asian buyers. “Monday is definitely busier than Sunday. We’ve had good conversations with buyers and look forward to seeing their response after the show,” Bansal remarked.
Long-standing Participants
Swansea-based Goose Island, a seasoned participant of more than a decade, underscored the event’s significance for maintaining client relationships. Francine Harris, a sales executive, highlighted its utility in reconnecting with existing customers and reaching out to new prospects.
The organiser, Hyve Group, refrained from disclosing visitor numbers. However, they confirmed the presence of key buyers such as Asos and Norwich-based department store Jarrolds, along with a myriad of independent retailers. This diverse buyer attendance signifies the event’s strategic position in the Fashion Trade Show Circuit.
Michelle Spence from Liel Designs appreciated the opportunity to explore potential suppliers for expanding into childrenswear. Her positive experience hints at the show’s successful curation of diverse, unique brands that cater to the evolving needs of retail businesses.
International Appeal
The show’s international appeal was evident with the presence of numerous international buyers, particularly from Europe and Asia. This global reach not only highlights the event’s significance but also its potential as a platform for fostering international trade relationships.
Cheryl Daubney of Allez Chic remarked on the exclusivity of certain brands to Pure London x JATC, which do not participate in other major trade shows like Indx Man and Indx Woman Learn. This exclusivity draws a specific audience looking for niche and unique fashion offerings.
Networking and Business Opportunities
Tracy-Anne Fraser, director of Kanya, commented on the effective integration of Pure and Scoop shows, which made her trip worthwhile. She suggested that an increased focus on accessories would enhance the show’s scope further, yet acknowledged the current offering sufficed her objectives of discovering new brands and securing orders.
The strategic merger of Pure London and JATC into a cohesive event has been lauded for its simplified layout and enhanced networking opportunities. It has transformed the trade show into more than just a display of brands; it’s a hub of industry connections and knowledge exchange.
Organiser Gloria Sandrucci emphasised that besides brand exhibitions, the event is also about content such as catwalks and panel discussions. This multi-faceted approach ensures a robust platform for industry engagement.
Future Prospects
The next edition of Pure London x JATC is scheduled for 9-11 February 2025 at Olympia London. There is an apparent commitment to further brand curation, suggesting a forward-thinking approach to enhance exhibitor and attendee experiences.
As the event continues to evolve, its potential to shape the future of fashion trade shows is significant. The anticipated developments in layout and content are expected to draw even more diverse participants, amplifying its role in connecting industry stakeholders globally.
Conclusion
In conclusion, Pure London x JATC serves as a pivotal event in the fashion industry, fostering connections and offering a comprehensive platform for brand and buyer interactions. Its role as a facilitator of international trade and innovation is poised to grow even further in the coming editions.
In conclusion, Pure London x JATC serves as a pivotal event in the fashion industry, fostering connections and offering a comprehensive platform for brand and buyer interactions.
Its role as a facilitator of international trade and innovation is poised to grow even further in the coming editions.
