InsideJapan has introduced its largest sales incentive programme, aimed at travel agents, to promote its small group tours across Japan.
- The initiative allows agents to earn a free spot on group tours by booking three or more passengers, running from January to July 31, 2024.
- Gabo Quiros, the UK trade manager, highlights the unique value of these tours, emphasising cultural insights and expert-led experiences.
- With tour upgrades available for more bookings, InsideJapan seeks to foster deeper engagement with its travel agent partners.
- Increased tour departures and new itineraries reflect InsideJapan’s ambitious growth plans, aiming to double its business by 2026.
InsideJapan is rolling out an unprecedented trade sales campaign designed to enhance travel agents’ awareness and involvement with its small group tours in Japan. The programme incentivises agents by offering a free tour experience if they book three or more passengers on select group tours between January and 31st July, 2024.
Gabo Quiros, the UK trade manager at InsideJapan, stated, “We know that our small group tours of Japan are the best on the market, and we want to show them off to our agent partners.” This campaign is a strategic move to immerse agents in the unique small group tour experiences that InsideJapan offers, focusing on personalised insights from tour leaders and profound cultural engagements.
The programme allows agents who book three people on these tours to claim a spot on an ‘Essential’ rated tour, with options such as the 13-night ‘Japan Unmasked’ itinerary and the nine-night ‘Tokaido Trail’. Furthermore, increased sales can lead to upgrades to ‘Classic’ and ‘Superior’ tours, including the new ‘Majestic Japan’ itinerary.
While flights are not included, the tours offer significant value, and InsideJapan’s recent launch of a digital brochure and new tour dates is testament to their commitment to expanding tour offerings. The new itineraries and increased departures—up by 80%—reflect an astute awareness of market demand and consumer enthusiasm.
Quiros also remarked on the importance of engaging with agent partners to fuel InsideJapan’s growth target, which includes plans to double the size of the business by 2026. This initiative marks the beginning of an expansive strategy to more deeply involve travel agents.
The first ten agents to achieve the booking threshold will earn a free tour place, though the promotion’s success will be periodically reviewed and assessed.
InsideJapan’s ambitious campaign seeks to strengthen partnerships with travel agents, enhancing their product knowledge and boosting sales.
