Inside Travel Group has strategically enhanced its business development efforts with the hiring of Peter Green, signalling a robust phase of expansion in trade relations.
- Peter Green, previously with the Malta Tourism Authority, joins as a Business Development Manager for Inside Travel Group, emphasising trade relationships.
- Green will collaborate with the existing team to amplify the group’s presence among UK travel agents, leveraging his extensive experience.
- The appointment aligns with Inside Travel Group’s membership in the Association of Touring and Adventure Suppliers (Atas), showcasing a commitment to deepen trade engagement.
- With an investment in training and resources, the group aims to maximise agent engagement through dedicated initiatives and enhanced communication.
Inside Travel Group has made a strategic move by appointing Peter Green as a Business Development Manager, a decision that underscores the company’s focus on strengthening trade relations across the UK. Green’s role will involve closely liaising with travel agents, leveraging his substantial experience from his previous position as a trade trainer at the Malta Tourism Authority.
Peter Green expressed his enthusiasm for the new position via social media, highlighting his eagerness to immerse himself in his new role and his excitement about returning to more field-based activities. Having joined the Malta Tourism Authority in February 2021, and with past positions at Arena Travel, Thomas Cook, and Flight Centre, his diverse experience is anticipated to be a valuable asset to Inside Travel Group.
Green’s collaboration with colleagues, including specialist BDM Holly Brown and head of trade Gabo Quiros, is anticipated to drive the group’s goal of expanding its market presence and enhancing support for agent partners. Gabo Quiros commented on the importance of Green’s addition, noting the demand for training and the critical role it plays in their growth strategy.
Inside Travel Group’s decision to join the Association of Touring and Adventure Suppliers further reflects its investment in developing its trade team and fostering agent relations. This membership is expected to provide networking opportunities, facilitating increased interaction with agents and reinforcing the group’s dedication to trade engagement.
The group’s strategic initiatives this year include enhanced allocations for familiarisation trips, a dedicated team for agents, and increased resources and training. This approach not only strengthens their trade partnerships but also equips agents with the necessary tools to effectively market their unique travel offerings.
With Peter Green’s expertise and a clear strategy, Inside Travel Group is poised for significant growth in its trade relations.
