Frasers Group unveils its latest flagship store at Meadowhall, marking a significant shift from House of Fraser.
- The new 100,000 sq ft store spans two floors, featuring diverse departments including fashion, beauty, and homeware.
- Innovative partnerships, like the one with Pret-a-Manger, enhance the shopping experience by offering convenient dining options.
- The Sports Direct on the second floor is a major highlight, incorporating advanced features like a running gait analysis machine.
- Top executives highlight the strategic importance of this store in setting a new retail benchmark.
Frasers Group has officially opened its newest flagship store at Meadowhall, as part of a strategic move to phase out its House of Fraser brand. The store covers an expansive 100,000 square feet, spread over two floors, and encompasses a variety of departments such as fashion, beauty, and homeware. Prominent brands including Ganni, Rains, and Ugg are among those featured within this extensive retail space.
The ground floor of the store is dedicated to beauty and homeware. This area boasts a comprehensive beauty hall displaying a mix of emerging and well-established beauty, hair, and fragrance brands, such as Creed and Clarins. Additionally, the Frasers Home concept, which is the most extensive to date, is supported by the group’s Sofa.com business, offering a broad range of specialist homeware.
A notable feature at the front of the store is a partnership with Pret-a-Manger, offering shoppers convenient food-to-go options that enhance the overall shopping experience. This collaboration signifies Frasers’ commitment to providing more than just traditional retail services.
The second floor hosts the Sports Direct division, which spans 55,000 square feet. This area includes brands like Nike and adidas and introduces a new outdoor concept along with a running gait analysis machine for precision in selecting running gear. The floor also features a comprehensive cycling section through Evans Cycles, complete with a workshop.
David Epstein, Managing Director of Premium and Luxury, remarked that the new flagship “demonstrates the group’s commitment to setting a new benchmark in retail.” He emphasised the integration of premium and lifestyle brands to create an engaging and inspiring shopping destination that reflects the best of what Frasers’ brand partners have to offer.
The Meadowhall store reflects Frasers Group’s innovative approach in redefining retail experiences through strategic partnerships and diverse brand offerings.
