In celebration of the 2025 Ryder Cup, a novel Mixed Reality (MR) promotional video has been released, captivating global audiences.
- The MR video, created by Manchester duo adam+gary, showcases New York City as a golf wonderland, blending live-action and 3D animations.
- A giant virtual golf ball tees off from Washington Street, flies over Manhattan, and makes a hole-in-one in Central Park.
- Fans and media have shown significant engagement, leading to widespread social media exposure and international news coverage.
- Ryder Cup Productions expressed delight in the creative cooperation, planning more innovative promotions in the lead-up to the event.
In preparation for the 2025 Ryder Cup, which is poised to be one of the most prestigious events in the sporting calendar, a groundbreaking promotional strategy has been unveiled. A Mixed Reality video creatively designed by the Manchester-based duo, adam+gary, has taken centre stage. The innovative video features a giant golden golf ball, which virtually tees off from Washington Street in DUMBO, New York City. Soaring high above the iconic Manhattan skyline, it elegantly completes its journey with a hole-in-one in Central Park. This blend of live-action footage intertwined with intricate 3D animation captures the imagination, turning the bustling cityscape of New York into a surreal golfing paradise.
The entire creative and post-production process was meticulously managed by adam+gary, who collaborated closely with the Ryder Cup team to ensure that the concept seamlessly integrated with the event’s prestigious profile. Gary Bannister-Simm, the director of moving image at adam+gary, commented on this venture, highlighting the enthusiastic reception of their ideas by the Ryder Cup team. He noted that the transformation of New York into a golfer’s utopia was a concept that came together effortlessly once devised.
The video’s release has successfully captured the attention of both the fans and the media, further amplifying its reach across various social media platforms. Engagement levels have skyrocketed, with the video being prominently featured by numerous international news outlets, attesting to its wide appeal and the public’s avid interest.
Tom Jackson, the Director of Ryder Cup Productions, expressed his satisfaction with the completed project, lauding the inventive approach and the exceptional effort demonstrated by adam+gary. His remarks underscore the alignment of creative vision between Ryder Cup Productions and adam+gary, setting a promising precedent for potential future collaborations as the September 2025 event at Bethpage Black, Farmingdale, New York approaches.
The successful launch of this Mixed Reality video sets a high benchmark for future promotional activities as the 2025 Ryder Cup draws near.
