In a strategic move, Trending Travel has appointed Hollie Race as its new influencer marketing director, aiming to transform how travel is marketed on social media.
- Hollie Race brings with her significant experience from her roles in fashion and travel, marking a new chapter for Trending Travel’s social media strategy.
- The appointment of Race is viewed as a pivotal moment for Trending Travel, focusing on dynamic storytelling and strategic partnerships.
- Hollie Race’s career at In The Style and Travel Counsellors highlights her expertise in influencer-driven campaigns.
- Trending Travel aims to innovate and reshape traditional travel marketing with Race at the helm.
In a strategic move, social media specialist Trending Travel has appointed Hollie Race as its new influencer marketing director. This appointment is expected to significantly impact how travel is marketed through social media channels, as the company aims to innovate and engage audiences with compelling storytelling and strategic influencer partnerships.
Race brings with her a wealth of experience from her previous roles at the fashion brand In The Style and the homeworking agency Travel Counsellors. Her experience is considered invaluable as she has successfully launched and led influential campaigns in the past, which are anticipated to enhance Trending Travel’s efforts.
The company views Race’s appointment as a pivotal moment for its development, marking a commitment to refining their social media strategy. Her background in collaborating with well-known personalities, such as actor Jac Jossa and TV presenters Stacey Solomon and Dani Dyer, underscores her capability in managing high-profile digital campaigns.
At Travel Counsellors, Race played a key role in launching the agency’s inaugural influencer campaign, involving stars such as Sara Davies and Lisa Snowdon. Her ability to blend creativity with strategic planning is expected to drive forward Trending Travel’s objectives.
Kieran Shew, managing director at Trending Travel, expressed his excitement over Race’s addition to the team, emphasising her role in enhancing partnerships through her extensive influencer relationships. Keith Herman, the company’s chief executive, praised her creativity and ability to guide clients through unfamiliar territories.
Race herself has acknowledged this role as a significant milestone in her career, expressing her enthusiasm for working with a company known for pushing the boundaries of traditional travel marketing within the social media landscape.
Hollie Race’s appointment marks a transformative era for Trending Travel in digital marketing.
