Incredible Journeys experiences a remarkable 65% increase in sales during the peak season, driven by strategic brand efforts and diverse tour offerings.
- The brand’s release of the ‘Little Book of Incredible Journeys’ showcases 32 specially curated tours, sparking interest and bookings among agents.
- Significant growth is noted as 64% more agents choose to partner with Incredible Journeys, expanding the brand’s market reach.
- Asian destinations rise in popularity, with Malaysia, Thailand, and Japan leading the trend in travel bookings.
- Simon Applebaum, Managing Director, attributes the success to strategic brand development and exceptional agent support.
In a notable achievement, Incredible Journeys, part of the dnata Travel Group UK, has reported an impressive 65% year-on-year increase in bookings during the peak sales period. This surge is largely attributable to the strategic release of the brand’s ‘Little Book of Incredible Journeys’, which offers 32 meticulously curated tours and details of exclusive booking incentives. These efforts are supported by additional marketing materials aimed at enhancing trade engagement.
The book’s success is manifest in the numbers, as 64% more agents have opted to collaborate with Incredible Journeys. This growing preference among agents signifies trust and confidence in the brand’s offerings, which include independent tours, rail journeys, and small group and escorted tours across remarkable destinations such as the Far East, Latin America, the Indian Ocean, Australia, and more.
Asia holds particular appeal, with destinations like Malaysia, Thailand, and Japan recording the highest interest from travellers. This preference indicates an alignment with global trends towards exotic, adventure-focused travel experiences.
Simon Applebaum, the Managing Director of Incredible Journeys, highlights the extensive efforts made to revitalise the brand throughout 2023. Applebaum notes that each brand touchpoint has been refined to ensure agents receive the service and products required to thrive. He states, “Incredible Journeys is constantly beating its own records this peaks period, and I think this is testament to the hard work that has gone into building the brand across 2023.”
To further support agents, the sales centre is dedicated to offering competitive deals and comprehensive support structures. Such dedication is evident in the sustained growth in calls and bookings, affirming the robust foundations laid by the brand’s management team. The dnata Travel Group’s UK B2B portfolio also includes other significant names like Gold Medal, Pure Luxury, and Cruise Plus, showcasing a strong network of travel services.
The 65% surge in sales underscores Incredible Journeys’ strategic growth and appeal in the competitive travel market.
