Iain Powell has been appointed as the vice-president of sales and marketing for the UK and EMEA at Hurtigruten, succeeding Anthony Daniels.
- Powell brings over a decade of experience from notable roles at Tui, Carnival UK, and Saga Travel Group, enhancing Hurtigruten’s strategic endeavours.
- His appointment is expected to strengthen Hurtigruten’s influence in the UK market, crucial for the company’s global strategy.
- Powell is set to join the company on March 18, marking a new phase for Hurtigruten’s UK operations.
- The leadership team at Hurtigruten believes Powell’s extensive industry network will be vital in achieving upcoming sales goals.
Iain Powell has been named the vice-president of sales and marketing for the UK and EMEA at Hurtigruten, a move that sees him replace Anthony Daniels. Daniels, who announced his departure last week, leaves a legacy after a nine-year tenure. This strategic appointment is set to enhance Hurtigruten’s market presence across key regions.
Bringing over a decade of experience, Powell’s career includes significant roles at Tui, Carnival UK, and Saga Travel Group where he served as trading director. His insights and leadership are anticipated to bring forward-thinking strategies to Hurtigruten, a company he has long admired.
Powell’s official start date is March 18, when he will begin working on strengthening Hurtigruten’s market influence in the UK. The UK market is vital to the cruise line’s global strategy, and the leadership team firmly believes Powell’s role will reinforce their market position.
Hurtigruten’s Chief Executive, Hedda Felin, expressed confidence in Powell’s ability to lead the team. She highlighted his industry knowledge and experience, which are seen as invaluable assets as the company aims to expand its reach in the UK.
Patrick Brewer, Chief Commercial Officer, also praised Powell, noting his proven track record and extensive industry network. The leadership change comes at a pivotal time for the company, marking a period of strategic growth and opportunity within the UK and EMEA markets.
Iain Powell’s appointment signals an ambitious growth trajectory for Hurtigruten in key markets.
