In a strategic revamp of its sales team, Hurtigruten has announced key promotions to strengthen its market presence.
- Carla Hines has been appointed head of sales for the EMEA region, building on her success since joining Hurtigruten.
- James Howlett has been elevated to head of sales for the UK, reflecting his impactful contributions to the brand.
- These changes coincide with Iain Powell’s appointment as vice president of sales and marketing UK & EMEA.
- The restructuring marks a significant step in reinforcing Hurtigruten’s leadership in Norwegian coastal cruising.
Carla Hines, who joined Hurtigruten in July 2023, has progressed to the role of head of sales for the EMEA region. Her extensive background, with over six years at Royal Caribbean International in various sales roles, made her an ideal candidate for this position. Hines’s promotion is expected to further leverage her expertise to drive growth and strengthen Hurtigruten’s foothold in the market.
James Howlett’s promotion to head of sales for the UK recognises his successful trajectory within the company. Since his arrival in May 2022 as partnerships manager, and subsequent rise to UK sales manager in August 2023, Howlett’s leadership and strategic vision have been pivotal. His experience at Fred Holidays and Uniworld Boutique River Cruises enhances his capability to lead the UK sales team effectively.
The promotions of Hines and Howlett align with the strategic direction provided by Iain Powell, who recently assumed the position of vice president of sales and marketing for UK & EMEA after leaving Saga Travel Group. Powell’s statement underscores the significant contributions of both Hines and Howlett, particularly in boosting the company’s presence among trade partners and advancing sales of Hurtigruten’s classic voyages and new premium products, such as the Svalbard Express and North Cape Express.
Last year, the Hurtigruten Group underwent a strategic realignment, resulting in the separation of its expedition arm, now known as HX, from its Norwegian coastal brand, which reverted to the name Hurtigruten. This realignment reflects the group’s commitment to specialising its offerings and ensuring that each segment of their business receives focused attention and resources.
Hurtigruten’s latest sales team promotions signal a decisive move to consolidate its market leadership and expand its reach through strategic appointments.
