Hurtigruten has appointed Prini Patel as the head of marketing for the UK and EMEA to enhance brand awareness.
- Prini Patel brings over 20 years of travel industry experience to Hurtigruten’s marketing team.
- Patel’s role will involve managing marketing strategies and increasing demand in the UK and EMEA regions.
- The appointment aligns with Hurtigruten’s ambitious growth targets and refreshed consumer engagement approach.
- Earlier this year, Hurtigruten strengthened its UK sales team by restructuring and new appointments.
Hurtigruten has taken a significant step towards enhancing its brand presence by appointing Prini Patel as the new head of marketing for the UK and EMEA regions. Patel, who possesses more than two decades of experience in the travel industry, is tasked with spearheading efforts to boost brand awareness among UK trade partners. Her extensive expertise is expected to play a crucial role in driving demand and elevating the company’s market position.
In her new role, Prini Patel will manage the marketing team across the UK and EMEA, focusing on introducing innovative marketing tools and developing new assets. This strategic move includes creating opportunities for trade partners to effectively advertise their offerings to consumers. Such initiatives are aimed at reinforcing Hurtigruten’s standing as a leader in coastal Norway sailings.
Iain Powell, the company’s VP of sales and marketing for UK and EMEA, emphasised the importance of Patel’s appointment. “We’ve set ambitious growth targets in the UK, and Prini’s appointment is a strategic move to support turning our vision into reality,” he stated. Powell highlighted the refreshed approach of working with consumers and trade partners, indicating that Patel’s role is pivotal for future growth.
Prini Patel expressed her enthusiasm about joining the company, especially with the recent introduction of the premium category Signature, which opens new avenues for customer engagement. “I can’t wait to dive into this new challenge and demonstrate how my experience, skill set, and collaborative mindset can unlock the future potential of Hurtigruten,” she remarked.
This appointment follows a series of strategic moves by Hurtigruten, including the addition of David Chidley to the UK sales team and the promotion of Carla Hines and James Howlett as part of a broader sales team restructuring. Such measures reflect the company’s commitment to strengthening its market capabilities and achieving its ambitious growth objectives.
Hurtigruten’s strategic appointments point towards an assertive approach in boosting its market leadership.
