Hurtigruten Expeditions is setting a new standard with its all-inclusive offering across its fleet, enhancing the cruising experience. Start on their renowned Antarctica and Galapagos expeditions this October, moving to worldwide destinations by November.
- This innovative offering addresses customer concerns about hidden extra costs, making expedition cruises more accessible and straightforward.
- UK travel agents have played a pivotal role in this success, showcasing remarkable performance as one of the largest source markets.
- The dedicated HX team in the UK is further driving the initiative, reflecting significant progress in partnerships and market presence.
- Efforts are underway to make expedition sales more effortless for agents, including the initiation of a B2B helpdesk to streamline processes.
Hurtigruten Expeditions is embracing a forward-thinking approach by standardising all-inclusive packages across its fleet. This includes comprehensive offerings such as daily expeditions, full-board dining, unlimited drinks, Wi-Fi, gratuities, professional photography, and complimentary amenities like jackets and water bottles. The move begins with the renowned Antarctica and Galapagos itineraries and aims for a full rollout by the following month.
Commercial Chief Alex Delamere-White highlighted that the decision was greatly influenced by both customer and agent feedback. Customers sought clarity on costs, while agents desired a simplified selling process. Delamere-White remarked, “Adventure should be all-inclusive,” encapsulating the ethos of transparency and value.
UK travel agents have been instrumental in advancing Hurtigruten’s reach in the region. Their efforts have contributed to a successful wave period, with an impressive performance in sales for 2025. The introduction of a dedicated local team has further solidified these efforts, enhancing communication and rapport within the trade.
Delamere-White expressed optimism about the UK market’s potential, emphasising the importance of expanding the agent network. By targeting agents who currently focus on high-end experiences like safari holidays, HX aims to broaden its customer base. The simplicity and clarity of their offerings are designed to appeal to this segment.
In a bid to support agents in making sales more efficient, several initiatives are underway, including the testing of a B2B helpdesk. This service aims to direct calls to a UK-based team fluent in market needs and familiar with agent operations, promising enhanced satisfaction and increased sales.
Hurtigruten’s strategic shift to an all-inclusive approach signifies a promising future for both the company and its partners, marking a significant evolution in expedition cruising.
