The Hurtigruten sales team has embarked on an engaging UK-wide tour targeting travel agents. This strategic outreach aims to enhance the agents’ familiarity with Norway’s enticing travel offerings, including the Northern Lights and Midnight Sun.
- Events have already been successfully held in Ipswich and Chichester, with upcoming sessions scheduled in Cheltenham and Ashton-under-Lyne.
- Travel agents attending these events can interact directly with the Hurtigruten team, gaining valuable insights into Norway as a destination.
- Participants are also offered the opportunity to enter a draw for a chance to win a 12-day Norwegian cruise for two.
- James Howlett has emphasised the growing demand for Norwegian cruises and the strengthening ties with UK travel agents.
The Hurtigruten sales team’s UK-wide tour is a significant initiative to connect with travel agents across the country, enhancing their understanding of Norway’s unique travel experiences. By engaging agents through these events, Hurtigruten seeks to fortify its position as a leading choice for Norwegian cruises.
Events hosted at Cineworld locations in Ipswich on September 10 and Chichester on September 11 have set the stage for future gatherings. These sessions offer a platform for travel agents to delve into Norway’s captivating highlights, such as the Northern Lights and Midnight Sun, thereby equipping them with the knowledge to better serve potential travellers.
Scheduled events in Cheltenham on September 17 and Ashton-under-Lyne on September 18 further extend the opportunity for regional agents to interact with the Hurtigruten team. Such interactions are designed to foster an in-depth understanding of the unique experiences Norway offers, contributing to informed recommendations for clients.
A notable feature of these events is the inclusion of a prize draw, an enticing incentive allowing attendees the chance to win a 12-day cruise for two. This not only incentivises attendance but also embodies Hurtigruten’s commitment to rewarding its trade partners.
James Howlett, head of UK sales at Hurtigruten, has reiterated the growing demand in the UK for Norwegian sailings, attributing this to the robust relationships cultivated with travel agent partners. He noted, “Norway is a must-visit destination,” underscoring the strategic significance of these tours in enhancing agent education and engagement.
The UK agent tour by Hurtigruten exemplifies a proactive approach in strengthening partnerships and enhancing the UK’s awareness of Norway’s travel allure.
