Hurtigruten has announced the appointment of Prini Patel as the new head of marketing for the UK and EMEA, a move indicative of their strategic shift towards brand enhancement and market expansion.
- Prini Patel brings over 25 years of esteemed experience in the travel industry, having held significant roles at companies such as Jules Verne and Silversea Cruises.
- This appointment aligns with Hurtigruten’s ambitious growth targets in the UK, aiming to strengthen brand awareness among consumers and trade partners.
- Patel’s role will involve managing comprehensive marketing strategies and the introduction of new tools and opportunities for trade partnerships.
- Iain Powell highlights Patel’s significant role in solidifying Hurtigruten’s leadership in coastal Norway sailings.
Hurtigruten has taken a decisive step in advancing its marketing strategy by appointing Prini Patel as head of marketing for the UK and EMEA regions. This strategic appointment comes as Hurtigruten looks to enhance its brand presence and aligns with its broader objectives to capture a larger segment of the travel market. Patel, whose career spans over 25 years in the travel industry, joins with an impressive portfolio, including tenures at Jules Verne, Silversea Cruises, Travelpack, and Somak Holidays. Such experience is poised to be invaluable as Hurtigruten plans to navigate through the competitive travel landscape.
Prini Patel, during her time at Jules Verne, saw her progression from marketing executive to the head of marketing, showcasing her ability to lead and innovate in dynamic environments. Her appointment at Hurtigruten is especially timely, given the company’s aspirations to boost consumer engagement and trade partnerships across the UK and Europe. Patel is charged with overseeing the company’s marketing team and is expected to introduce cutting-edge marketing tools and events that will offer trade partners enhanced avenues to reach their customers.
According to Iain Powell, Hurtigruten’s vice-president of sales and marketing for the UK and EMEA, the appointment is a strategic manoeuvre aimed at realising the company’s ‘ambitious growth targets’. Powell emphasized the significance of Patel’s role in actualising this vision, noting that her extensive experience aligns seamlessly with Hurtigruten’s refreshed marketing approaches.
Patel expressed her excitement about joining the Hurtigruten family, particularly at a juncture marked by the recent launch of the company’s premium category, Signature. She remarked, ‘I can’t wait to dive into this new challenge and demonstrate how my experience, skill set and collaborative mindset can unlock the future potential of Hurtigruten.’ Her enthusiasm reflects not only her readiness to tackle the challenges ahead but also her commitment to leveraging her extensive expertise to advance Hurtigruten’s market position.
Prini Patel’s appointment marks a pivotal moment for Hurtigruten, underscoring their commitment to strategic growth in the competitive travel market.
