Hunter & Gather embarks on a bold campaign to challenge major food brands.
- The campaign, conducted by Insiders, spans multiple platforms.
- Ads challenge the use of refined sugars and artificial ingredients.
- The campaign aligns with Hunter & Gather’s educational mission.
- Focus is on encouraging natural and healthy living practices.
Hunter & Gather is taking significant steps with its latest six-figure marketing campaign aimed at challenging the dominant ‘big boy’ food brands. The campaign is spearheaded by the Insiders agency, which operates out of both Edinburgh and London. It seeks to disrupt conventional food industry narratives by promoting the brand’s commitment to natural products and healthier living.
The campaign features out-of-home advertisements that underscore the brand’s ‘Now We Rise’ platform, which is dedicated to promoting natural living. Thom Nowell, the newly appointed Marketing Director at Hunter & Gather, expressed that the intent is to provide consumers with straightforward solutions to health improvement, amidst prevalent misinformation and quick-fix solutions. The marketing strategy is presented as a pathway to clarity and empowerment.
Ads prominently display well-known condiments such as ketchup and mayonnaise, juxtaposing them with counterparts laden with seed oils, refined sugars, and artificial additives. This creative approach not only highlights the brand’s product range but also seeks to instigate a shift in consumer perception regarding what constitutes ‘real’ food. It questions the necessity of commonly used ingredients like refined sugars and chemical preservatives.
The brand collaborates with Manifest, an established global brand communications agency, to bolster the ‘Now We Rise’ initiative. Amy Moring, co-founder of Hunter & Gather, emphasised the campaign’s role in fostering a critical perspective among consumers towards high-profile brands in the industry. The goal is to elevate awareness towards a lifestyle that favours natural, healthier living patterns.
As a brand renowned for its challenger spirit, Hunter & Gather is poised to lead an educational revolution against entrenched industry practices, advocating for a return to natural dietary choices. The campaign seeks to empower individuals by cutting through the noise with clear, reliable pathways to health enhancement.
The campaign encapsulates Hunter & Gather’s dedication to reshaping industry norms by championing natural and genuine food consumption.
