Hoseasons recorded its highest online booking day since 2021, driven by the end of its major sales event. Significant increases were noted across various holiday categories, highlighting a strong recovery and consumer confidence in the market.
- The ‘Say hi to Hoseasons’ campaign was pivotal in raising awareness and driving conversions during the sales period.
- Countdown banner messages and strategic online marketing effectively boosted last-minute bookings and conversion rates.
- Holiday parks saw a remarkable increase in sales, underscoring their popularity among consumers seeking domestic travel options.
- Devon, Scotland, and Cornwall emerged as top destinations, reflecting current travel trends and preferences for staycations.
Hoseasons, a key player in the staycation market, has achieved its highest day for online bookings in nearly three years, showing a strong resurgence in the demand for domestic holidays. This standout performance occurred on February 4, coinciding with the conclusion of its ‘Big 2024 Sale’. The last occasion such a record was set was back in February 2021, following the lifting of Covid restrictions by then-Prime Minister Boris Johnson.
The significant push in bookings can be attributed to Hoseasons’ well-orchestrated marketing strategy, prominently featuring the ‘Say hi to Hoseasons’ campaign. This multi-channel campaign played a crucial role in informing both trade partners and customers of the impending end of the sale period, thus converting potential interest into confirmed bookings.
The company effectively utilised countdown banners, emails, and pay-per-click advertising to create a sense of urgency around the sale’s conclusion. Additionally, a targeted email voucher campaign provided an extra nudge, helping to convert those hesitant to book into committed customers. The result was an impressive uplift in web traffic and, more importantly, in booking conversions.
Holiday parks were notably successful, with sales increasing by 37% over the final day of the sale compared to the previous year. This trend indicates a growing preference for these types of accommodations as people seek convenient and secure holiday experiences.
Moreover, Hoseasons reported substantial growth in bookings for off-peak spring breaks, as well as last-minute bookings for the February half-term, which rose by 35%. The Easter and summer peak season bookings also saw remarkable increases of 49% and 53%, respectively, compared to previous figures.
Geographically, Devon, Scotland, and Cornwall were the most sought-after locations, with year-on-year increases of 69%, 60%, and 45% for 2024 bookings. These statistics underscore the ongoing popularity of these regions among holidaymakers, reflecting their enduring appeal as prime staycation destinations.
Hoseasons’ record booking day highlights the efficacy of strategic marketing and the enduring appeal of domestic travel.
