Hoseasons experiences a notable increase in summer staycation bookings, thanks to a collaboration with TV presenter Josie Gibson.
- The self-catering company’s summer bookings rose by 28% year-on-year, attributed to the widespread appeal of UK holidays.
- A significant boost in website traffic marks an 18-month high, driven by a strategic PR and marketing effort.
- Agency bookings see a 14% increase, indicating a growing interest in domestic travel options.
- The campaign capitalises on the rising temperatures and nostalgia for short, convenient, and affordable vacations.
Hoseasons, a well-known self-catering holiday company, has reported a surge in demand for staycations during the summer season. This increase follows a strategic partnership with the popular TV presenter, Josie Gibson, renowned for her affability and wide reach. The collaboration forms part of Hoseasons’ celebrations for its 80th anniversary, reinforcing the brand’s commitment to promoting domestic holidays.
The company witnessed an impressive 28% year-on-year growth in total summer bookings for the week of July 15-21. This upsurge coincides with a six-figure PR and marketing campaign, which, combined with Gibson’s influence, has elevated Hoseasons’ visibility and appeal. The significant rise in web traffic to the company’s website, reaching an 18-month high, underscores the campaign’s effectiveness in capturing potential holidaymakers’ attention.
Moreover, agency bookings have concurrently increased by 14% compared to the previous year, reflecting a broader trend towards localised travel experiences. This is further supported by the company’s report of a 23% increase in last-minute holiday searches, as more travellers seek spontaneous opportunities to enjoy the warmer UK climate.
Josie Gibson, leveraging her public persona, has shared personal favourite staycation experiences to inspire individuals to explore the convenience and charm of UK destinations. Her efforts included promotional activities such as distributing holiday vouchers from a Hoseasons-branded ice cream van, aimed at heightening awareness for the company’s Ultimate Summer Sale.
Survey data accompanying the campaign revealed that over half of the population is inclined towards taking one or more staycations this year. Specific reasons include the proximity of destinations, convenience, and cost-effectiveness, with a significant portion of respondents—29%—emphasising the benefit of shorter travel distances, 25% favouring convenience, and 28% attracted by affordability.
The collaboration with Josie Gibson has successfully positioned Hoseasons as a leading choice for spontaneous UK holidays.
