Holland America Line is set to host ship visits for travel agents in 2024, significantly increasing available spots from the previous year.
- This move is aimed at providing travel agents with a deeper understanding of the unique offerings by Holland America Line.
- Ship visits will occur across various locations including new additions such as Newcastle and Cork.
- Agents will have opportunities to tour Nieuw Statendam, Rotterdam, and Zuiderdam, with special events planned at each port.
- These visits form part of a broader strategy to equip agents with the knowledge to effectively promote Holland America’s offerings.
Holland America Line has announced an expansion of its ship visit programme for travel agents in 2024, increasing available spots to 430, a 23% rise from 2023. This initiative underscores the brand’s commitment to enhancing trade interactions by providing a comprehensive insight into its services and ship features.
The visits will include stops at notable UK ports such as Dover, South Queensferry, and Liverpool, as well as new additions Newcastle and Cork, highlighting Holland America’s strategic focus on broadening its geographic outreach and agent engagement. These events will offer agents first-hand experience and understanding of the ships’ amenities and services.
During these visits, travel agents will be welcomed on board by the Holland America Line trade team. They are set to embark on guided tours of Nieuw Statendam, Rotterdam, and Zuiderdam. These tours aim to deepen the agents’ knowledge of the vessels’ distinctive features and the luxurious offerings available to passengers.
Part of the visits’ aim is to adequately prepare agents for the upcoming ex-UK sailings scheduled for 2025. Providing such preparation is seen as crucial by the sales and marketing leaders at Holland America, to equip agents effectively to market these itineraries with confidence.
The announcement follows the positive feedback from the 2023 programme, which was deemed successful in fostering substantial understanding and enthusiasm among participating agents. The continued and expanded support through these visits is further enhanced by a suite of trade-friendly resources, aiding in the promotion and sales of Holland America Line’s itineraries.
These expanded ship visits are integral to empowering travel agents with the tools necessary for effective sales and marketing of Holland America’s future cruises.
