Cunard partners with Harper’s Bazaar UK to bring a new wellness initiative to its upcoming ship, Queen Anne.
- The collaboration will introduce three bespoke spa packages focusing on detoxing, energising, and relaxation.
- These packages, priced at $629, will provide an enriching three-day experience for travellers.
- The wellness programmes will include spa treatments, Elemis products, and healthy dining options.
- Representatives from both organisations express pride in this unique partnership aimed at delivering luxury wellness experiences.
In an exciting development for luxury travel enthusiasts, Cunard has embarked on a strategic partnership with the renowned fashion magazine, Harper’s Bazaar UK. The initiative is designed to elevate the wellness experience aboard Cunard’s new ship, Queen Anne, which will set sail from Southampton on its inaugural voyage on 3rd May. This collaboration aims to integrate a holistic approach to wellness into the maritime luxury environment.
The programme features three distinct spa packages tailored to meet varying traveller needs: detoxing, energising, and relaxing. Each package offers participants a comprehensive three-day itinerary including specialised spa treatments, premium Elemis skincare products, and carefully curated dining options that emphasise nutritional balance. These are available at an additional cost of $629, and aim to provide guests with a rejuvenating experience that is both enriching and memorable.
Cunard President Katie McAlister highlighted the significance of this collaboration by stating, ‘Wellness is such an integral part of luxury ocean travel in the modern age, and we’re so excited to be collaborating with Harper’s Bazaar UK to deliver an elevated wellbeing offering for Queen Anne.’ Her remarks underscore the commitment to enhancing passenger experiences through innovative wellness programming.
The programme is described as ‘an ultimate wellbeing escape’, enriched by Harper’s Bazaar’s long-standing reputation for luxury and style. Sharon Davies-Ridgeway, a key figure at Hearst UK, elaborated on their involvement, suggesting that each of these tailored wellness programmes is ‘carefully curated to boost their skin, body, and mind.’ Such endorsements reinforce the discernment that goes into crafting these exclusive experiences.
Ultimately, the wellness packages aboard the Queen Anne represent a convergence of luxury travel and personal wellbeing. It signifies a forward-thinking approach that recognises wellness as an essential element of contemporary luxury experiences on the sea.
The Cunard and Harper’s Bazaar UK partnership exemplifies a pioneering approach to luxury wellness at sea, broadening the horizons of maritime travel.
