Hodge has repositioned its mortgage offerings, targeting younger borrowers with the Resi Retire brand.
- The rebranded Resi Retire products eliminate the minimum age requirement of 50 years.
- Hodge’s flexibility now prioritises customer goals over age, enhancing affordability from 21 onwards.
- New financial options include a 60% loan-to-value product and reduced rates on selected packages.
- These strategic changes aim to broaden access and improve outcomes for a wider demographic.
In a significant move within the mortgage sector, Hodge has announced the rebranding of its 50+ mortgage products to the new Resi Retire line, aimed at broadening accessibility to a younger audience. By removing the necessity for borrowers to be aged over 50, Hodge signals a substantial shift in its lending strategy.
This rebranding effort is aligned with Hodge’s earlier transformation of its professional mortgage offerings into the Hodge Resi, aimed at accommodating individuals aged 21 and over with complex income streams. The focus is clearly placed on aligning products with the aspirational goals of clients rather than solely their age. Such an approach introduces a new level of inclusivity to Hodge’s mortgage products.
To enhance affordability for a wider audience, Hodge has introduced additional financial flexibility through its new 60% loan-to-value (LTV) products. In addition, changes have been implemented in the form of reduced rates and the introduction of higher fee but lower rate options, aimed at providing comprehensive solutions for intermediaries assisting clients with larger financial portfolios.
Specific updates include the offering of a 2-year fixed mortgage at 75% LTV with a fee of £995, where rates have been adjusted from 6.15% to 5.79%. Likewise, the 5-year fixed deal at the same LTV and fee has seen rates reduced from 5.75% to 5.59%.
Emma Graham, Business Development Director at Hodge, remarked, “As always at Hodge, it’s key that we are constantly listening to and working closely with our intermediary partners to ensure we are developing products and making changes that really make a difference to the end customer.” This is indicative of Hodge’s ongoing commitment to responsive and adaptive financial product development.
Hodge’s strategic mortgage rebranding reflects its commitment to inclusivity and customer-centric solutions.
