Glassbox, the leading Digital Journey Orchestration solution, has announced it has been chosen by HK Express, a Hong Kong-based airline, to optimize digital channels, the company said.
The Digital Journey Orchestration solution will be used for performance optimization, usability tests, to address pain points and ultimately deliver digital customer experiences that are second to none.
Glassbox empowers organizations to manage and optimize the entire digital lifecycle of their web and mobile customers. Leveraging big data, behavioural analytics, session replay, free-text search, application monitoring, and machine learning capabilities, Glassbox enables enterprises to see what online and mobile customers are doing.