Hexis, a London-based AI-driven company, has successfully raised £1.6 million in a pre-seed funding round. This substantial investment aims to transform nutrition for athletes.
Supported by top sports venture capitals and Olympic champions, the funding is set to enhance Hexis’s technological infrastructure, expand its platform, and foster partnerships with athletes and sports organisations. This marks a significant step towards revolutionising the sports nutrition market.
Hexis’s funding round was supported by APEX, an athlete-focused venture capital firm, and Sport Republic, known for its investments in top football clubs. High-profile sports venture capitals such as Dopamine Sport Ventures also participated, alongside individual investors including Tour de France stage winners and Olympic medallists.
The company aims to strengthen collaborations with sports organisations and coaches, facilitating individual athletes in achieving optimal performance. Their long-term vision includes breaking into new sports markets and establishing leadership in sports technology and nutrition.
Dr. Sam Impey, another co-founder, is celebrated for his significant contributions to sports nutrition research, while Professor James Morton has an extensive history with elite sports teams like Liverpool FC.
Hexis boasts products used by elite athletes, including Olympians and world champions. Its Coach Hub enhances efficiency for trainers by automating workflows, while the Athlete Hub personalises nutrition plans, available 24/7, tailored to ongoing workouts.
Rasmus Ankersen of Sport Republic noted their investment aligns with using technology to boost sports performance in their football clubs, partnering with Hexis in their pioneering nutrition technology.
His testimonial underscores the importance of personalised data and recovery optimisation in modern sports, with Hexis positioned as a leader in this innovative approach.
Their vision is grounded in tailored nutritional strategies, aspiring to unlock athletic potential across diverse sports domains.
As Hexis embarks on this transformative journey, the synergy of AI-driven personalisation with sports nutrition expertise promises to redefine athletic performance standards. The fresh influx of capital not only propels technological advancements but also paves the way for Hexis to lead the market, heralding a new era in personalised sports nutrition.
