Hays Travel unveils its new customer app as part of a technological overhaul aimed at enhancing user experience.
- The app allows customers to manage travel documents, make secure payments, and add holiday extras seamlessly.
- Developed with input from staff, the app reflects feedback from both branch agents and customers during trials.
- The app is envisioned as a pivotal tool in Hays Travel’s ongoing tech transformation initiative.
- Future developments are planned to further enhance the app’s functionality and user engagement.
Hays Travel has launched a new application designed to enrich the travel management experience for its customers. This move aligns with the company’s ambition to modernise through technology. The app facilitates the management of travel documents, offers the ability to make secure payments, and allows users to add extras such as airport parking and car rentals, all from the convenience of their devices.
Developed by travel technology specialist digitaltravel.io, the app was chosen following a rigorous competitive procurement process. The app was diligently tested by Hays Travel staff across its retail branches and Sunderland head office, who provided valuable feedback throughout its development. This feedback was instrumental in tailoring the app to meet user needs effectively.
The trial phase extended to customers, with staff encouraging downloads and usage across Hays Travel’s retail divisions. This hands-on approach ensured the app was not only user-friendly but also maximised the potential for improving customer satisfaction.
Dame Irene Hays, the owner and chair of Hays Travel, expressed delight at the app’s launch, emphasising its goal to enhance customer interaction, whether in researching destinations or managing itineraries. She noted the app’s interactive features would complement the personal service offered by Hays Travel agents in their branches.
The collaboration with digitaltravel.io and Nordstar is just the beginning, with future phases planned to introduce additional features aimed at further enriching the customer journey. Peter Whittle, CEO of digitaltravel.io, highlighted this project as a landmark, expressing satisfaction with the outcome and noting the app’s role in fortifying customer loyalty and brand reputation.
He remarked on the app’s ability to simplify holiday planning by focusing on customer engagement from the outset of travel planning through to post-booking services. Whittle praised the Hays team for their innovative thinking, which challenged digitaltravel.io to deliver a top-tier technological solution.
Hays Travel’s app marks a significant step forward in their digital transformation strategy, promising enhanced customer experiences.
