The Vista cruise team at Hays Travel has successfully exceeded its sales targets for the first quarter by nearly 50%.
- Established at the beginning of the year, the team was designed to boost sales and provide support for agents.
- The introduction of dedicated cruise specialists was pivotal to this achievement, enabling better service delivery.
- Vista’s success is a testament to structured training and effective use of technology in sales.
- The company offered 32 cruise lines through Vista, facilitating diverse travel packages.
In an impressive performance, Hays Travel’s Vista cruise team surpassed its initial sales targets by nearly fifty per cent in the first quarter of the year. This notable achievement aligns with the strategic objective set out at the start of the year when the cruise tour operation was relaunched. The initiative aimed to bolster the company’s offering beyond traditional city breaks and beach holidays, marking a significant expansion in their operational focus.
The success of the newly established cruise team is attributed to the investments made in dedicated cruise specialists. According to Kathleen Molloy, Head of Sales, this strategic move ensured that the agency’s representatives were equipped with the necessary expertise to effectively support the agents in meeting customer needs. Their targeted approach not only improved product offerings but also enhanced the quality of customer service.
A factor contributing to this overwhelming success was the comprehensive training undertaken by the cruise specialists. These specialists engaged with 32 different cruise lines, gaining insights into each product to offer bespoke, inspirational, and interactive travel solutions. This training, complemented by the use of the new TProfile quote platform, allowed for tailored travel experiences that captured client interest, and truly brought their cruise packages to life.
The Vista team, comprising 16 members placed across the UK, provided crucial assistance to in-branch agents and personal travel consultants. Their role was central in formulating unique product offerings that spanned various holiday types, including cruise-and-stay and touring holidays. The dedication to learning and understanding the cruise market played a vital role in enhancing the company’s competitiveness.
As expressed by Catriona Parsons, Head of Cruise at Hays Travel, the impact of Vista’s specialist cruise team has been transformative. She acknowledged the team’s confidence, patience, and commitment in significantly boosting and converting cruise sales. This commendable performance is indicative of the broader potential for growth within the cruise segment at Hays Travel.
Hays Travel’s strategic focus on dedicated cruise operations has resulted in extraordinary sales growth, heralding a promising future for the company in this sector.
