Hays Travel is encouraging its agents to embrace social media as micro-influencers, with a focus on Facebook as a pivotal platform. In a recent conference in Turkey, social media manager Natalie Heatlie emphasised the potential of Facebook in driving future bookings. Agents were advised to post genuine content to foster engagement and conversions. Videos were highlighted as an effective medium to express personality and evoke emotions. Finally, the company predicts a significant role for micro-influencers in the coming year.
Hays Travel is championing the role of micro-influencers among its agents, with a particular emphasis on the strategic use of Facebook. During their conference in Turkey, Natalie Heatlie, the social media manager, communicated to retail managers that Facebook continues to be a major driver for bookings, projecting that this trend will persist into 2025.
Heatlie advocated for the creation of authentic content by agents, stressing its ability to engage potential clients and drive booking conversions. She underscored that videos, in particular, offer a unique opportunity to convey an agent’s personality and build a personal connection with the audience. “Translate that smile across the screen just as you would face to face,” she stated, highlighting the emotional impact videos can have.
Heatlie forecasted a promising future for short-form videos as attention spans dwindle. She posited that next year will be dominated by micro-influencers, defined as individuals with modest yet engaged followings whose posts can consequently generate bookings. Heatlie encouraged agents to identify and collaborate with influencers to amplify their reach, suggesting that agents themselves could easily step into these roles.
“You and all of your team and all of your customers are micro-influencers,” Heatlie mentioned, pointing out the untapped potential within their existing customer base. Hays Travel views Facebook as a cornerstone in their strategy to boost long-haul bookings, relying on it to connect with and convert viewers across the platform.
Hays Travel is optimising its social media strategy with a strong emphasis on micro-influencers to drive future growth.
