Hays Travel appoints seasoned marketing expert David McNiven as head of marketing, working alongside digital head Sukie Rapal.
- McNiven brings extensive experience from roles at Curtis Gabriel, Expedia Group, and Cairn Hotel Group.
- His appointment allows Rapal to concentrate solely on digital marketing strategies.
- McNiven expresses enthusiasm about joining Hays Travel, valuing its strong brand and marketing capabilities.
- Lisa McAuley, director of strategy, praises McNiven’s strategic, data-driven approach.
Hays Travel has strategically enhanced its marketing leadership by appointing David McNiven as the new head of marketing. With a robust background in senior marketing roles, McNiven’s expertise is evidenced by his past positions, including chief operating officer at Curtis Gabriel, and positions at Expedia Group and Cairn Hotel Group. His arrival marks a pivotal enhancement to the team.
David McNiven joins an already established marketing team at Hays Travel, collaborating closely with Sukie Rapal, who remains head of digital marketing. McNiven’s appointment frees Rapal to dedicate her efforts solely to digital marketing, allowing for a more focused strategy in a rapidly evolving digital landscape.
Expressing his excitement about the new role, McNiven stated, “I am delighted to join the Hays Travel marketing team and have received a very warm welcome.” He emphasised the trusted stature of Hays Travel in the industry and his eagerness to build on its strong values and marketing foundations to deliver best-in-class activities for customers and partners.
Lisa McAuley, the director of strategy at Hays Travel, endorsed McNiven as a significant addition to the marketing team. She articulated her satisfaction with his appointment, highlighting his strategic approach, comprehensive campaign experience, and success in utilising multiple channel marketing techniques.
By leveraging his experience in campaign creation and management, marketing strategy, partnership marketing, and digital advertising, McNiven is expected to drive forward-thinking marketing initiatives that align with Hays Travel’s objectives. His data-driven methodology is anticipated to bolster Hays’ market position further, ensuring continued growth and customer satisfaction.
McNiven’s appointment signifies a strategic move by Hays Travel to bolster its marketing effectiveness through experienced leadership.
