Hayley Peacock-Gower has stepped down as Chief Marketing Officer at AE Expeditions, marking a significant shift for the company as it appoints a new sales director in EMEA.
- Over the past three years, Peacock-Gower has played a crucial role in transforming Aurora Expeditions from a small Australian entity to a globally recognised Certified B Corporation.
- Her departure comes as AE Expeditions continues to expand its brand and fleet, with the anticipated launch of its third expedition ship, Douglas Mawson, by late 2025.
- AE Expeditions recently appointed Andrew Turner as the new sales director for EMEA, signalling a strategic shift following the departure of Jos Dewing.
- CEO Michael Heath praised Peacock-Gower’s commitment to responsible expedition travel, wishing her success in her future pursuits.
Hayley Peacock-Gower has concluded her tenure as Chief Marketing Officer at AE Expeditions, a position she held for three years. During her time, Peacock-Gower significantly contributed to enhancing the global presence of Aurora Expeditions. Her leadership was instrumental in the company’s evolution from a modest Australian-based operator to a globally acknowledged Certified B Corporation. This transformation included the development of a trio of purpose-built expedition ships and forming alliances with inspiring partners and ambassadors.
With her departure, AE Expeditions is poised for further growth and development, underscored by the planned introduction of their third expedition vessel, the Douglas Mawson, slated for late 2025. This strategic move is expected to bolster the company’s presence and its commitment to responsible expedition travel, a cause championed by Peacock-Gower during her tenure.
In line with its expansion strategy, AE Expeditions has appointed Andrew Turner as the new sales director for EMEA, after Jos Dewing’s departure. Turner, formerly of HF Holidays, will play a pivotal role in the company’s next phase of growth. His appointment highlights the company’s forward-thinking approach and dedication to strengthening its leadership team.
CEO Michael Heath has acknowledged Peacock-Gower’s significant impact on the company, thanking her for her dedication and hard work. He noted her advocacy for the business’s core purpose and its approach to responsible travel, expressing confidence in the continuing success of Aurora Expeditions.
Peacock-Gower herself reflected on her rewarding journey at Aurora Expeditions, expressing a mix of difficulty in her decision to leave and excitement for the future. She eagerly anticipates observing the continuous rise of the brand and its passionate team, underscored by the upcoming launch of Douglas Mawson.
AE Expeditions remains focused on growth and innovation in the expedition cruise industry despite recent leadership changes.
