Hayley Moore has been named the new sales director for Princess Cruises UK and Europe.
- Moore is set to commence her new role in early 2024, succeeding Nick Hughes.
- Her previous experience includes leading marketing for Princess Cruises and working as a senior brand manager for P&O Cruises.
- She brings a depth of experience in enhancing guest experiences and engaging in strategic partnerships.
- Moore aims to strengthen relationships with trade partners and propel the brand’s growth in the UK and Europe.
Hayley Moore has been appointed as the new sales director for Princess Cruises, covering the UK and Europe regions. This high-profile appointment is effective from early 2024, marking a significant transition as she succeeds Nick Hughes in this critical role.
In her most recent capacity, Moore led the marketing and communications team for Princess Cruises in the UK and Europe temporarily, while covering for maternity leave from January to October of the current year. Her tenure in this role has prepared her extensively for the responsibilities she will undertake as sales director.
Before joining Princess Cruises, Moore served as a senior brand manager at P&O Cruises. She played a vital role in devising and executing the brand partner strategy, which included the introduction of new partners and the enhancement of overall guest experiences. Her success in this area underscores her capability in navigating the complexities of partnership management and customer engagement.
Moore expressed her enthusiasm about her new position at Princess Cruises, stating, “I am delighted to be continuing my journey with Princess Cruises and cannot wait to start working with the fantastic sales team to support our agent partners in bringing this amazing and innovative brand to life for many more guests.” Her statement reflects a proactive approach to fostering growth and collaboration with key stakeholders.
From the perspective of Princess Cruises, Eithne Williamson, Vice President for the UK and Europe, commented on Moore’s appointment, highlighting her integral role since joining the team in January. “Her passion for the brand will drive our trade engagement forward, building on our successes and continuing to develop our strong relationships with our valued partners,” Williamson noted. This endorsement signals a confident outlook toward strengthening the strategic initiatives of the company within the competitive cruise market.
Hayley Moore’s appointment as sales director heralds an exciting phase of strategic growth and partnership for Princess Cruises.
