Haribo is set to delight shoppers with a new store in Bluewater.
- This opening marks Haribo’s first UK store outside an outlet.
- Scheduled for early 2025, it will be Haribo’s 11th store in the UK.
- Shoppers can expect an immersive, childlike experience.
- The move follows the success of Haribo’s Hide N Seekers activation.
Haribo enthusiasts have a reason to celebrate as the renowned confectionery brand plans to open a new store in Bluewater Shopping Centre, Kent. This will be Haribo’s first foray into a non-outlet retail environment in the United Kingdom, marking a significant expansion of its physical retail presence.
The upcoming store, slated to open in early 2025, is poised to be the 11th Haribo location in the UK. Rebecca Fox, the UK head of retail, expressed excitement about this venture, stating, “We’re thrilled to bring more childlike happiness to Kent with our Bluewater store.” Her statement reflects the brand’s commitment to investing in a joyful and engaging shopping experience across the UK.
In anticipation of the store opening, Haribo promises a unique shopping ambiance that encourages visitors to “unleash their inner child.” Such an atmosphere aims to offer more than just retail transactions, providing guests with a memorable and pleasant visit each time.
The momentum for this new retail location builds on the favourable reception of Haribo’s recent Hide N Seekers activation. This event, noted for featuring the UK’s largest ball pit filled with delightful prizes and treats, highlighted the brand’s dedication to creating fun and excitement beyond traditional shopping.
Bluewater Centre’s director, James Waugh, anticipates that the new Haribo store will significantly enhance the shopping centre’s appeal. He remarked that the experiential shopping that Haribo brings will offer something “truly unique” to Bluewater’s customers, reinforcing the centre’s reputation as a premier shopping destination.
The new Haribo store at Bluewater reinforces the brand’s focus on expanding its joyful retail experiences in the UK.
