Research by Jackson-Stops reveals a preference for ‘freshen-uppers’ among prospective homebuyers in the UK.
- 49% of homebuyers favour homes needing minor updates over ready-to-move or major renovation properties.
- Convenience is a driving factor, with many buyers lacking time for extensive renovations.
- Energy efficiency is a priority for a third of those considering turnkey homes.
- The trend reflects evolving buyer preferences influenced by personalisation and modern needs.
Prospective homebuyers in the UK are increasingly favouring properties that require minor updates, known as ‘freshen-uppers’, over ready-to-move or major renovation projects. According to research conducted by national estate agency Jackson-Stops, 49% of potential buyers prefer this type of property, allowing them to personalise their new home with their finishing touches.
The study, which surveyed over 3,000 Jackson-Stops customers across England and Wales, highlighted convenience as a significant influence on buyer decisions. With 27% of respondents indicating a lack of time to oversee extensive renovations and 14% needing to relocate swiftly due to job changes or familial obligations, ‘freshen-uppers’ present an appealing compromise.
While the allure of completely turnkey homes is growing, particularly among time-strapped first-time buyers juggling careers and familial responsibilities, energy efficiency remains a priority. One-third of these buyers expect such features as standard when considering move-in ready homes, indicating a shift in consumer expectations.
Despite the overall trend, fixer-upper properties still attract a niche segment, accounting for 16% of buyer preferences. This demographic is drawn to the potential of adding value and tailoring the home to personal tastes, provided they have the budget and vision for such projects.
Nick Leeming, chairman of Jackson-Stops, notes the complexity involved in choosing between a project home and a turnkey residence. He acknowledges the increasing appeal of move-in ready homes, which circumvent renovation logistics and additional expenses, while also recognising that the opportunity to customise remains a strong draw for a particular buyer segment.
Crispin Harris, director at Jackson-Stops Alderley Edge, expresses admiration for those willing to undertake restoration. He highlights the transformational impact of such projects, like the restoration of Barlaston Hall—a Grade I Listed country manor—showcasing a harmonious blend of historical preservation and modern comfort, adding value and unique investment potential.
This growing trend towards ‘freshen-uppers’ signifies a shift in homebuying preferences, balancing convenience with personalisation.
