Gymshark is poised to significantly expand its retail presence with plans for three new permanent stores and a retail outlet pop-up within the next 12 months.
In a strategic move, these openings will enhance Gymshark’s footprint in key locations, including Manchester, London, and Amsterdam, with the latter marking the brand’s inaugural store in mainland Europe.
Gymshark is set to establish its third London store in early 2025, spanning an impressive 9,000 square feet at Westfield White City. This follows the opening at Westfield Stratford City earlier this year. The new store promises to replicate the immersive Gymshark experience offered at previous locations, catering to the brand’s thriving community.
In spring 2025, Gymshark will unveil its first mainland European store on The Kalverstraat in Amsterdam. This expansion aligns with the company’s goals to cater to its significant market base in the Netherlands. Encompassing over 10,000 square feet, this store will embody the brand’s commitment to providing an in-store experience that resonates with its digital presence.
The upcoming store at Trafford Centre in Manchester will be Gymshark’s first standalone venture in the north. Scheduled to open next summer, the 7,500 square feet store will feature Gymshark’s most popular lines and exclusive offerings specific to this location. This placement reflects the company’s strategy to capitalise on the high footfall and vibrant community culture known for health and fitness.
Anticipated to launch imminently, Gymshark’s first retail outlet pop-up will be situated at Bicester Village. Operating from October 2024 until January 2025, this outlet aims to engage with consumers seeking a unique off-price shopping experience. This temporary setup presents a strategic opportunity for Gymshark to introduce its brand to a broader audience.
Hannah Mercer, Gymshark’s general manager of wholesale and retail, has emphasised the brand’s dedication to amplifying its omnichannel strategy. By the end of the upcoming summer, the brand aims to operate seven stores. Mercer highlights the advantage of locations imbued with strong fitness cultures, ideal for rolling out the Gymshark lifestyle.
Each selected site is renowned for its shopping heritage and vibrant communities passionate about fitness. Gymshark’s decision to focus on these locations is a testament to the brand’s intent to immerse itself in markets that appreciate the gym culture. From London to Amsterdam, these sites are strategically chosen to enhance the Gymshark community.
Gymshark’s expansion reflects its ambition to move beyond being just a gym or apparel brand. By broadening its retail footprint, the company aligns itself more closely with its brand ethos of being integral to the gym lifestyle. This bold move positions Gymshark for further growth in the competitive retail sector.
Gymshark’s strategic expansion with new stores and a pop-up underscores its commitment to providing immersive brand experiences.
By targeting key locations with strong market potential, Gymshark aligns its growth with its vision of becoming a leading global gym-focused brand.
