A new gym brand has opened at the Merry Hill shopping centre.
- This marks the debut of a gym operator at this location.
- The facility spans an impressive 40,000 sq ft.
- It features diverse amenities including a women-only area.
- Community engagement remains a core focus of the gym’s mission.
XF Gym has launched its first centre in the Black Country, situated within the Merry Hill shopping centre. This is a milestone as it is the inaugural gym to establish itself at this popular shopping venue. With a vast space of 40,000 square feet settled on the upper floor, the gym is poised to cater to a wide range of fitness enthusiasts.
The facility is not just any gym; it boasts a variety of features designed to enhance the fitness experience. Members have access to a general gym area, a dedicated section for women, a fitness studio for various classes, and relaxation amenities such as a sauna and steam room. These features highlight the gym’s commitment to providing a comprehensive fitness solution.
Laurence Benson, XF Gym’s Chief Executive, expressed the brand’s enthusiasm about the new opening by stating, “We have a singular goal of helping our members live better so we’re thrilled to have opened our doors and to start delivering on this commitment.” His words emphasise the gym’s dedication to its members’ wellness and lifestyle improvement.
Graeme Jones, representing Merry Hill’s asset manager Sovereign Centros, remarked on the significance of this launch by noting, “The launch of XF Gym is yet another example of how Merry Hill has evolved, taking its position as a focal point for the West Midlands to the next level.” His comments underscore the strategic importance of the gym in fulfilling community needs.
The opening of XF Gym followed closely on the heels of Harvey Norman’s entry into the region with a new store at Merry Hill. This retail expansion suggests a trend of diversified offerings at the shopping centre, aligning with the needs of the community it serves.
The establishment of XF Gym at Merry Hill signifies a strategic development in the local fitness and retail landscape.
